The aquifer of Mar del Plata is unconfined and composed of silt and fine sand. The sand fraction is mainly quartz, potassium feldspars, chalcedony, and gypsum. Volcanic-glass shards (40-60%) dominate the silt fraction, and the clays are of the smectite and illite groups. Calcium carbonate, in caliche form, constitutes about 10-20% of the sediment.Groundwater flow is from west to east, and discharge is in the Atlantic Ocean. Because of overexploitation, the flow direction was reversed in a coastal belt about 3.5 km wide, and this has resulted in seawater intrusion. The groundwater is the CaHCO 3 type in the recharge zone, and becomes NaHCO 3 type towards the discharge area. Salinization by marine intrusion and seawater/ fresh-water mixing produces an increase in the major-ion concentrations of the groundwater. The calcium content of the groundwater is higher and the sodium content is lower than those that would be expected if the mixing is considered as just the addition of seawater and fresh water in determined proportions without reactive processes taking place.Hydrogeochemical modeling was applied to the study of hydrogeochemical processes, mainly cation exchange, using the codes NETPATH and PHREEQM. Calcite and gypsum equilibrium, together with cation exchange, are the main hydrogeochemical processes. Cation-exchange capacity of the solid phase was determined by empirical calculations and experimental methods. The affinity order for the groundwater in contact with the aquifer ma-trix is Ca>Mg>Na in the regional-flow system, but the order is reversed in the salinization process. Reactive transport modeling using the code PHREEQM is useful for analyzing cation exchange in a marine-intrusion process.