Seamless Access to Journals in the Hybrid Library: The ‘Find a Journal’ Service

Edwards, Vilas; Webb, Rachel

doi:10.1629/12277

Cited by 2 publications

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References 2 publications

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“…There may be opportunities to collaborate with other libraries or local organisations or to join consortia. With new collections of electronic content ± journals, newsletters, e-books (for example, netLibrary is becoming increasingly popular), there is the challenge of how to get users to use them (Heitink, 1997;Edwards and Webb, 1999).…”

Section: Marketing Skillsmentioning

confidence: 99%

Electronic journals: managing and educating for a changing culture in academic libraries

Ashcroft

McIvor

2001

Online Information Review

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With the requisite IT infrastructure now becoming commonplace in academic institutions, electronic journals are becoming an established component of academic life, but the management of electronic journals can not yet be considered trouble‐free. This latest research project at Liverpool John Moores University focuses on the evaluation and promotion of electronic journals in academic libraries in the UK and in North America. The aim is to highlight any significant differences in the way that electronic journals are managed and to identify successes in order to establish “best practice”. Several issues emerge from the research. For electronic journals to become a significant alternative to the print version, there needs to be a recognition that the introduction of electronic journals will impact on working practices and staffing requirements, requiring more technical skills and competencies and changes in management priorities. Furthermore, electronic journals are still a “moving target”, making realignment even more difficult and posing awkward questions for decision makers as to the best way forward. The whole process of electronic journal development requires effective management of change. Interoperability would seem to provide the key to many of the issues involved. All of these factors influence the changing arena of LIS education.

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Section: Marketing Skillsmentioning

confidence: 99%

Electronic journals: managing and educating for a changing culture in academic libraries

Ashcroft

McIvor

2001

Online Information Review

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“…Washington State University (Bancroft et al, 1998) University of Connecticut (Betz et al, 2009) University of Sunderland (Edwards and Webb, 1999) State and University Library, Bremen, Germany (Ellis, 2004) Texas A&M University (TAMU) Libraries (Hart et al, 2001) Wayne State University (Holley and Powell, 2004) University of New England, Armidale, New South Wales, Australia (UNE) (Leong, 2007) Tanzanian academic and research institutions (Manda, 2005) University of South Florida (Metz-Wiseman and Rodgers, 2007) Trinity University (Millet and Chamberlain, 2007) University of Arkansas (Parker-Gibson, 1994) Science & Engineering (S&E) Library at UCSC (Soehner and Wei, 2001) University of Illinois at Urbana-Champaign (Song, 2006) Marie R. Kennedy. 2011.…”

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confidence: 99%

What are we really doing to market electronic resources?

Kennedy

2011

Library Management

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Purpose: This research identifies which marketing activities libraries are using to promote electronic resources and examines how libraries are measuring the successes or failures of their marketing plans. Methodology: This research analyzes the literature published in library science on marketing techniques for electronic resources in use at libraries; the corpus is composed of 24 documents published from 1994-2009. The literature is qualitatively analyzed to determine the techniques in use, the libraries' goals, targeted groups, budgets, and assessments of their marketing plans. Findings: Thirty-eight unique marketing techniques were discovered in the 24 documents consulted for this research. The four most popular techniques were patron training in a group setting, flyers/brochures, emails to patrons, and surveys. Libraries were generally unclear about stating the goals for their marketing plans but were able to easily identify the target of their marketing efforts. Budgeting was inconsistent among libraries included in this research; nine libraries reported having either no budget for marketing or did not mention budgeting in the article. Assessment was the weakest part of the marketing plans, with four libraries not documenting an awareness of the need for assessment and seven libraries noting an understanding of the need to evaluate their plan but unsure how to do so. Value: Based on this analysis it is clear that as libraries engage in marketing activities they should make themselves aware of general principles before beginning their plan. Special focus should be given to selecting activities that match the goals of the marketing plan and choosing an appropriate evaluation technique before beginning the marketing activities.

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Seamless Access to Journals in the Hybrid Library: The ‘Find a Journal’ Service

Cited by 2 publications

References 2 publications

Electronic journals: managing and educating for a changing culture in academic libraries

Electronic journals: managing and educating for a changing culture in academic libraries

What are we really doing to market electronic resources?

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