Search engine optimization

Abstract

Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.

Intention to Use E-Recruitment System: Empirical Evidence from Jobseekers in the Advertising Industry in Malaysia

“…Similarly, the relationship between perceived search engine optimization and behavioral intention to use erecruitment was not significant. The results of this study deviated from past studies that found a positive relationship between perceived search engine optimization and behavioral intention to use e-recruitment (Onaifo and Rasmussen, 2013;Lee et al, 2016). Results from this study failed to show significant support for the relationship between perceived search engine optimization and behavioral intention to use e-recruitment.…”

“…Furthermore, the reputation of a website and the number of its search engine indexed webpages could increase its ranking (Onaifo and Rasmussen, 2013). Similarly, another study by Lee et al (2016) highlighted that SEO techniques could help increase the exposure of the specific services and the number of visitors through search engines. Moreno and Martinez (2013) further added that any SEO project should include the proper design of accessible web content, inasmuch as search engines will interpret the web accessibility achieved as an indicator of quality.…”

Google Web and Image Search Visibility Data for Online Store

“…Data allow for the generation of hypotheses to explain the increase or decrease in traffic from Google Search Engine (1); to see keyword performance and revise website content for better focus (2); to identify content revision opportunities by looking for queries with positions between 11 and 20 (3); to identify new content opportunities by finding all the highest impression volume keywords that are on the third SERP page, e.g., position 20 to 50 and prioritize keywords that are somewhat related, but not strongly related to existing content (4); and to identify geographic opportunities by analyzing search traffic from other countries, then those where courier delivery is offered (in case of an online store) (5). These types of data can be reused by the website owners.…”

“…Users are searching for everything. Website owners know that high visibility in search engines converts to traffic on their website [1]. Traffic gained from internet users originating from this traffic source is further converted into goals set by website owners, or transactions if the website is an online store.…”

The discoverability of award-winning undergraduate research in history: Implications for academic libraries

“…Although search engine optimization (SEO) of undergraduate research is not specifically addressed, librarians and information scientists often lead efforts to increase general discoverability of scholarly publications on the public web. For example, Gasparotto (2014) and Lee et al (2016) described SEO strategies for improving discovery of online scholarly bibliographies. Ever since Arlitsch and O'Brien's (2012) study found low indexing of institutional repositories in Google Scholar, studies have investigated the presence of institutional repositories in Google or Google Scholar.…”