Search Engine Optimization

Looy, Amy Van

doi:10.1007/978-3-030-99094-7_6

Cited by 2 publications

(3 citation statements)

References 9 publications

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“…A consistent brand name across all platforms conveys professionalism and trustworthiness (Van Looy, 2022) [49] . Having domain name and social media handles match, enhance brand recognition and is important from SEO perspective.…”

Section: Domain and Social Handles Matchmentioning

confidence: 99%

SEO mix 6 O’s model and categorization of search engine marketing factors for websites ranking on search engine result pages

Makrydakis

2024

Int. J. Res. Marketing Manage. Sales

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This research paper presenting a comprehensive review of search engine optimization and synthesis of academic contributions. Focused on theoretical framework and conducting a meta-analysis of SEO ranking factors, the study consolidate existing knowledge and identify patterns that define effective strategies for optimizing website on search engines. Methodology was based on literature review and meta-analysis. This research categorize and create a model of SEO factors, contributing to a deeper understanding of the interconnected nature of SEO elements. The synthesis of academic researches identifies commonalities, disparities and gaps in existing theory. The aim is to gather all SEO factors that have been used to date from research and affect ranking of websites on search engine results pages in a solid new theory framework the 6 O's SEO mix. Main findings is that SEO factors for website ranking are dozens which belong on categories of on-page, off-page, on-site technical, optimized user experience, online content and organic local SEO factors. Moreover find out that within new 6 O's SEO mix there are factors that are known and adopted by the majority of researchers, others less known or of lesser or neutral effectiveness. In addition there are not only positive SEO factors but also negatives that rank lower websites on search engine result pages.

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Section: Domain and Social Handles Matchmentioning

confidence: 99%

SEO mix 6 O’s model and categorization of search engine marketing factors for websites ranking on search engine result pages

Makrydakis

2024

Int. J. Res. Marketing Manage. Sales

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“…In today's world, fierce competition is omnipresent in every branch of business, so it is crucial for all organisations and individuals to have a highly ranked website by search engines [1], [2]. The process of building a platform in a way that is recognisable and understandable by search engines is called Search Engine Optimization (SEO).…”

mentioning

confidence: 99%

“…Typically, users click on searches available on the first page, from which an average of 71.33% of all clicks originate [1]. The second and third pages receive only 5.59% of clicks.…”

mentioning

confidence: 99%

Enhancing SEO in Single-Page Web Applications in Contrast With Multi-Page Applications

Kowalczyk,

Szandala

2024

IEEE Access

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This paper comprehensively reviews methods for improving single-page applications' visibility (SPAs) and user experience, focusing on the intricacies of search engine optimisation (SEO). This research contrasts the complexities and challenges in optimising SEO in SPAs instead of conventional multi-page applications (MPAs). It identifies vital optimisation methods and evaluates their applicability in the contemporary web landscape. The research method involves implementing the explored optimisation techniques across three distinct projects utilising emerging technologies for SPA, MPA, and a hybrid approach using Isomorphic JavaScript. These applications are systematically examined and subjected to a comparative analysis to assess the effectiveness of the optimisation strategies before and after applying the optimisation strategies. The empirical results substantiate that adopting an innovative approach to Client-Side rendering for the initial page load, combined with traditional SEO practices, performance enhancements, and tailored methodologies for specific technologies, facilitates SEO optimisation in SPAs at a level commensurate with MPAs. The findings of this work hold significant implications for web developers, offering insights and actionable strategies to augment visibility and performance in search engine results. By bridging the theoretical understanding with hands-on application and empirical analysis, the research contributes to the evolving field of web application development. It underscores the critical role of SEO optimisation in the context of SPAs, highlighting its importance for search engine rankings and overall user engagement and satisfaction. Code is available on GitHub:https://github.com/karolinakowalczyk?tab=repositories&q=TravelBLog INDEX TERMS JavaScript, Search engines, Single-Page Applications, Web search I. INTRODUCTION

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Search Engine Optimization

Cited by 2 publications

References 9 publications

SEO mix 6 O’s model and categorization of search engine marketing factors for websites ranking on search engine result pages

SEO mix 6 O’s model and categorization of search engine marketing factors for websites ranking on search engine result pages

Enhancing SEO in Single-Page Web Applications in Contrast With Multi-Page Applications

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