Search for New Models of Company Management and the Concept of «business Sustainability»

Abstract

Nowadays business is faced with the need to search the innovative corporate management models in connection with new technological challenges associated with the accelerated transformation of all components of the company's business activities. The formation of business sustainability is considered in the context of the search for effective innovative models of the new technological order Industry 4.0. The key aspect in this perspective is the development and implementation of fundamentally new principles of change management, including the principles of ethics and corporate culture. The main objective of the article is to study both innovative and modified classical corporate management models developed according to new technological challenges, especially global digitalization, as well as taking into account the principles of sustainable development. The introduction of corporate models and sustainable development strategies implies both modern technological optimization of the organization and a radical restructuring of the management concept of «business sustainability».Elastic digital workspaces, telecommuting with an emphasis on culture, technology and communications used at great speed and scale, investing in hyper-automation to reduce the impact of system failures, freeing up human resources and streamlining IT staff management are the current trends in enterprise models. An urgent challenge for business processes is the need to quickly respond to the pace of global structural changes, which include not only internal changes that provide both increased efficiency and release of capital, but also collaboration with ecosystem partners to move to a model with limited resources and the least vulnerable dependencies.