Searching for a common methodological ground for the study of politicians' perceived personality traits: A multilevel psycholexical approach

Abstract

lexical studies, a sufficiently extensive basis for an analysis of personality lexicon is considered to be dictionaries with more than 100,000 entries. They contain between 10,000 and 15,000 nouns and adjectives that qualify as personality descriptors. Previous studies (Gorbaniuk, Markiewicz, Bą kowicz, & Ratajewska, 2010) showed that respondents generate an average of 2.36 personality descriptors per one politician. To obtain a pool of personality descriptors comparable to an average lexical study, it was necessary to test 200 respondents (2.36 descriptors per politician  31 politicians  200 subjects = 14,632 descriptors). * p < 0.05. ** p < 0.001.

From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects

“…The psycholexical research methodology has recently been employed to develop structural models of the image of marketing objects in lexical studies of, among others: brand image structure (Gorbaniuk 2011); brand user image (Gorbaniuk et al 2012;Gorbaniuk/Dudek 2016;Gorbaniuk/Kolańska/Wilczewski et al 2017); company image (Gorbaniuk/Razmus/Firlej et al 2017); political party image (Gorbaniuk/Kusak/ Kogut et al 2015); politicians (Gorbaniuk/Razmus/Slobodianyk et al 2017) and countries (Gorbaniuk/Omiotek 2011).…”