The in-plasma-catalytic synthesis of ammonia from nitrogen and hydrogen admixed to a helium RF plasma is studied with infrared absorption spectroscopy, optical emission spectroscopy, and through chemical kinetics modeling. Sandblasted glass is used as support for iron, platinum, and copper catalysts up to a surface temperature of 150 ○C. It is shown that the optimum ammonia production occurs at very small N2/(N2+H2) ratios with an increase of concentration with plasma power. The global kinetic modelling agrees well with the data for a variation of the N2+H2 admixture and the absorbed plasma power. The introduction of the catalyst enhances ammonia production by up to a factor of 2. Based on the comparison with the modelling, this is linked to a change in the electron kinetics due to the presence of the catalyst. It is postulated that introducing the catalyst increases the reduced electric field, because it reduces the secondary electron emission coefficient. As a result, the dissociation of N2 is stimulated, thereby enhancing the NH3 formation. These experiments show that the impact of the catalyst on the plasma performance in noble gas-diluted RF plasmas can be more important than the impact of the plasma on any catalytic surface process.