R E C E I V E D : A u g u s t 1 0 , 2 0 0 7 A C C E P T E D : S e p t e m b e r 2 1 , 2 0 0 7 P U B L I S H E D : O c t o b e rABSTRACT: The use of the scintillation produced in the charge avalanches in GEM holes as signal amplification and readout is investigated for xenon. A VUV-sensitive avalanche photodiode has been used as photosensor. Detector gains of about 4 × 10 4 are achieved in scintillation readout mode, for GEM voltages of 490 V and for a photosensor gain of 150. Those gains are more than one order of magnitude larger than what is obtained using charge readout. In addition, the energy resolutions achieved with the scintillation readout are lower than those achieved with charge readout. The GEM scintillation yield in xenon was measured as a function of GEM voltage, presenting values that are about a half of those achieved for the charge yield, and reach about 730 photons per primary electron at GEM voltages of 490 V.