Secure Consumer-Oriented Integrated Services Using Activity-Based Attestation for Converging Online and In-Store Shopping ExperienceSecure Consumer-Oriented Integrated Services Using Activity-Based Attestation for Converging Online and In-Store Shopping Experience

Abstract

There has been an increasing number of consumers who engage in both online and in-store shopping in the recent years. However, little research has been done in providing integrated services to this group of consumers. We present the design of secure Consumer-Oriented Integrated Services (COIS) framework using activity-based attestation to converge customer services of both shopping modes. It offers consumers ease of use and privacy protection in managing receipts, products' warranty cards, coupons and vouchers. The activity-based attestation works by verifying a consumer's action i.e., proves that the consumer has purchased a product from a retailer. COIS also enhances the trust of user generated content for product review site by implementing access control mechanism via coupon system derived from the activity-based attestation. A prototype was built for evaluating the proposed framework. The evaluation results and analysis indicate that the proposed framework is capable of providing integrated services to the consumers, protecting their privacy and enhancing the trust of product review site's content.