Purpose
The widespread use of the internet and the rapid development of the internet of things in information technology have increased the need for network-enabled marketing. It is important to service a broad class involving logistics, buyer, seller and end-users. During various phases of the sales, purchases and marketing process, IoT will influence decision-making. Electronic commerce is a new form of trade under the development of modern information technology.
Design/methodology/approach
In this paper, the integrated neutrosophic framework based on the internet of things (INF-IoT) has been proposed to support marketers and companies to make a powerful marketing strategy using identified data from IoT devices.
Findings
The experimental results show that the proposed method has high performance and very efficient.
Originality/value
This approach may reduce business activity to its core components, which include, in the simplest case, a value proposal, distribution channels and customers, and explain how a network of multi-actors generates a product and services, distributes and uses the value in production. Furthermore, an efficient interface is provided by the logistic module to maintain an order list.