“…Within the empirical work, the identity of the audience varies widely. Many studies focus either explicitly or implicitly on the general public within a democratic state (Roe, 2008;Abrahamsen, 2005;Hughes, 2007;Hayes, 2012;Salter, 2008;Floyd, 2010). In some studies, however, the audience is a specific branch of government (Bright, 2012;Roe, 2008;Salter, 2008;Vuori, 2008), local elites (Curley and Herington, 2011), donors (Vaughn, 2009), organizational colleagues (Vaughn, 2009;Salter, 2008), or technical experts (Salter and Piché, 2011), among others.…”