Security Branding and National Security. Concepts at Work

Mihăilă, Viorel

doi:10.1016/j.sbspro.2015.03.079

Cited by 3 publications

(7 citation statements)

References 6 publications

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“…The small but established literature on security branding, however, illustrates that security ‘has become an important dimension in promoting places and nations’ (Mihaila, 2015: 427) precisely because security is such a scarce commodity (Avraham and Ketter, 2008; Coaffee and van Ham, 2008). To date, the lion’s share of the security branding literature has focused on how regions, states, ‘places’ and, on occasion, private actors actively pursue a perceived need to appear secure and safe.…”

Section: Nation Branding and Security Brandingmentioning

confidence: 99%

Branding ‘progressive’ security: The case of Sweden

Coetzee¹,

Larsson²,

Berndtsson³

2023

Cooperation and Conflict

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Contemporary research on so-called Nordic branding has provided crucial insights into the social power of states and how various actors use and circulate ‘progressive’ nation brand tropes for political and commercial goals. Hitherto, the literature on Nordic branding has focused on a wide range of substantive issues, among other things, human rights, gender equality, social welfare and foreign aid, but considerably less attention has been paid to the topic of security. The present article adds to a small but established literature on how the security sphere is increasingly entangled with nation branding. In the Nordic region, we argue, the latter is particularly evident in the case of Sweden – one of the world’s largest per-capita arms exporters in the post-Cold War era but also a country known and often revered for its peaceful and progressive image. Focusing on the case of Sweden, the article contributes to knowledge of how defence industry-related actors (both public and private) draw on and frame nation branding tropes to sell and legitimise their products and services to both insiders (domestic constituents) and outsiders (the global security market).

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Section: Nation Branding and Security Brandingmentioning

confidence: 99%

Branding ‘progressive’ security: The case of Sweden

Coetzee¹,

Larsson²,

Berndtsson³

2023

Cooperation and Conflict

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“…(Vieira, 2007: 144). Non-state actors (e.g., people or citizens) living within a given state become the referent object of security; and what it means to be secure to this group from the aspect of societal security is important to national security (Mihăilă, 2015). 1 The unconventional definition of security underpins human security as one of the key components of national security.…”

Section: Security Nation Branding and Strategic Narrativesmentioning

confidence: 99%

“…It identifies that national security threat “encompasses not only the security of states against external or internal armed threats, but also the security of people living within states against non-military threats, such as disease, environmental degradation, economic and social instability etc.” (Vieira, 2007: 144). Non-state actors (e.g., people or citizens) living within a given state become the referent object of security; and what it means to be secure to this group from the aspect of societal security is important to national security (Mihăilă, 2015). 1…”

Section: Security Nation Branding and Strategic Narrativesmentioning

confidence: 99%

“…From this aspect, the marker of security has become a “scarce commodity” (Coaffee and Van Ham, 2008: 191) in exchange for a diverse range of interests interweaved in the process of branding a place. Securitizing actors are inclined to market a given place as a secure destination to the global audience in the attraction of inward tourism, investment and education, or as a recognized secure provider (e.g., a prominent global player in the economic domain) (Mihăilă, 2015: 427). It allows the audience to associate the place with credibility, prestige, and good positioning platform through the reliance on normative and economic rather than military means (Mihăilă, 2015).…”

Section: Security Nation Branding and Strategic Narrativesmentioning

confidence: 99%

“…Security has become an essential aspect for branding a place that can take shape in any of the following territorial entities, like a nation, a region, a city, and a town (Li, 2020). The widening interpretation of security comprises not only the military, but also political, economic, societal, and ecological dimensions (Mihăilă, 2015). The projection and/or perception of a place marked with (in)secure traits has implications for affecting the place's ability to maintain and acquire economic, political, and social strengths (Coaffee and Van Ham, 2008).…”

Section: Introductionmentioning

confidence: 99%

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Security and digital nationalism: speaking the brand of Australia on social media

Feng

2022

Media International Australia

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This article investigates the ways a nation brand is constructed by elite and non-elite actors on social media using the case of Australia in China through the lens of security. The mixed-method analysis unveils the collaborative process in the security realm driven by digital technologies does not enable vernacular discussions to produce an alternative understanding of the national brand of the Other crafted by the pro-state actors. The narratives centering around societal security to citizens strategically served to prompt the population's interactions and nationalistic support for the state's agendas. Uncovering the contribution of digital nationalism to the mean-making of securitization in the participatory media space, this article advances the engagement between security and nation branding from a critical vantage point. It enriches the strategies of harnessing the dynamics between people, digital media, and identity politics to create a unified response from the community to a security threat.

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