Video watermarking is a technique used to embed a visible or invisible mark onto a video file in order to claim ownership, protect intellectual property rights, and detect unauthorized users. The issue of video piracy arises due to the advancement of Internet services and the utilization of various storage technologies. This problem becomes particularly significant with the widespread propagation of media through online channels. The constant progress in sharing of data, videos, images, and applications necessitates the implementation of measures focused on security and the protection of intellectual ownership rights. To address this issue, we proposed a novel Bitstream video watermarking technique that integrates cutting‐edge methodologies to seamlessly embed image data within digital videos. This technique stands apart from less sophisticated watermarking methods by capitalizing on spatial and temporal domain concepts in video processing. An experiment is conducted to analyze the time required for the insertion and extraction processes to gain insights into the performance of bitstream watermarking in the video. While enhancing the existing approach, we systematically explored diverse strategies aimed at augmenting watermark capacity, bolstering robustness, and heightening visual imperceptibility. These strategies encompassed the intricate infusion of watermark fragments into the frame area through chaotic mechanisms, the integration of error‐correcting codes to ensure data fidelity, and the selective omission of dynamic video segments during information extraction processes. Rigorous experimentations are undertaken by the constraints of lossy compression scenarios, maintaining equivalent or reduced bitrate parameters. The findings substantiate the favorable outcomes stemming from the implemented enhancement, affirming the tangible suitability of the phase watermarking technique for the protection of video copyrights. In order to assess the quality of the bitstream video watermarking technique, the peak signal‐to‐noise ratio (PSNR), structural similarity index (SSIM), and normalized correlation coefficient (NCC) are computed and examined by the testing data. The suggested model achieved a PSNR value up to 32.52 dB, SSIM value up to 0.97, and NCC value is 1. The dynamic range (DR) and spatial resolution (SR) are measured in the evaluation process. Security is enhanced significantly after implementing the multifaceted approach. The watermarking scheme is more robust and can effectively resist the potential attacks. In summary, this study advances the field of video watermarking by proposing a sophisticated bitstream technique and rigorously evaluating its performance. The outcomes underscore its practical viability for copyright protection, contributing to a more secure digital media landscape.
