See Now Buy Now: Desafios e Oportunidades no Desenvolvimento de Novos Produtos de Moda Sustentáveis do Mercado de Luxo na Era das Mídias Sociais

Abstract

Digital Transformation and social media have influenced retail advertising and created new forms of commerce, consumers are constantly accessing Facebook, Instagram and Twitter as well as various applications to make immediate product purchase decisions. In this market scenario where consumer interaction and immediacy became important items to be considered by fashion brands, the "See Now Buy Now" (SNBN) business model emerges as a response to this new market. This change, where the product is available for sale right after the runway show and collections launch, causes alterations in supply chain planning and the whole process of new product development, requiring a more flexible and adapted NPD (new product development) with new processes and timelines. Thus, this article aims to propose a holistic, hypothetical and sustainable NPD model based on the Agile Stage-Gate theory, within the SNBN theme, with the interaction of the lead user as the process development metric.

Investigating the quality of the relationship, supply risk mitigation on medium and large-sized manufacturing firms' supply chain performance in the developing countries: the moderating effect of supplier involvement

“…Therefore, we measured this variable based on the dimensions mentioned earlier. Accordingly, suppliers and buyers can continuously improve their efficiency and rely on confidence and reliance (Takamitsu and Gobbo, 2019). Furthermore, the physical and cultural distance between partners leads them to vast structures and increasing delay, thus escalating the cost of finding new suppliers and MFs' needs to information sharing.…”

Enabling manufacturing firms' supply chain performance in the Middle East region through boosting the quality of multi-directional relationship, and supply chain risk dilution: A moderated-mediation model

“…As a result, this factor was examined and tested in relation to other dimensions included in the study model. Therefore, strong relationships can be built between approved suppliers and buyers from manufacturing companies that improve their efficiency by applying several important factors in the relationship, such as speed of response, dependability, flexibility, and trust [ 15 ]. This is in addition to the fact that increasing differences in cultural factors may play a negative role in expanding partnerships and increasing delays in delivering supplies, which leads to a steady increase in costs through searching for new suppliers.…”