Relation between genetic diversity and mass production of forest reproductive material is discussed in a holistic manner. In industrial forest plantations, narrow genetic diversity is desirable and reproductive material is produced at clone level. On the other hand, in conservation forestry a wide genetic diversity is imperative. Beside management goals, a desirable level of genetic diversity is related to rotation cycle and ontogeny of tree species. Risks of failure are lower in short rotations of fast growing species. In production of slow growing species, managed in long rotations, the reduction of genetic diversity increases the risk of failure due to causes unknown or unexpected at the time of planting. This risk is additionally increased in cases of seed transfer and in conditions of climate change. Every step in production of forest reproductive material, from collection to nursery production, has an effect on genetic diversity mainly by directional selection and should be considered. This review revealed no consistent decrease of genetic diversity during forest reproductive material production and planting.