The ex situ conservation and sustainable exploitation of neglected or underutilized plant species (NUPs) is urgent and paramount. To this end, we focused on Petromarula pinnata (Campanu-laceae), a vulnerable local endemic of Crete (Greece) garnering interest for its agro-alimentary, medicinal, and ornamental value. A GIS ecological profile was established herein based on its natural distribution in Crete containing detailed information on the climatic conditions (mini-mum, maximum, mean temperature, and precipitation) as well as information on 19 bioclimatic variables shaping its natural adaptation. This profiling contributed to better understanding of the species' ecological requirements and facilitated the germination trials employing stored seeds from four distinct populations (two from lowlands and two from semi-mountainous areas) tested at four temperatures (10, 15, 20 and 25oC) and two light condition treatments. The results herein showed that both temperatures and population as well as their interaction significantly affected seed germination rates. Incubation temperatures of 10 and 15oC were the most appro-priate for the successful seed germination of this species (> 81.25% for both temperatures in three out of four populations), with light conditions not affecting seed germination (86% in light and 80% in darkness). The successful germination protocol of P. pinnata seeds opens avenues for fur-ther sustainable exploitation of this valuable yet vulnerable NUP as a new Greek native crop.