Seeing odors in color: Cross-modal associations in children and adults from two cultural environments

Goubet, Nathalie; Durand, Karine; Schaal, Benoı̂st; McCall, Daniel D.

doi:10.1016/j.jecp.2017.09.007

Cited by 17 publications

(27 citation statements)

References 53 publications

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“…Deroy & Spence, 2013 ), the establishment of consistent mappings between colour (and shape, etc.) and odour; associations that, in some cases at least, work across both culture and age (Goubet et al, 2018 ), would perhaps appear to provide the necessary information for those wanting to translate between this particular pair of senses, while at the same time highlighting those colour-odour correspondences where cultural/experiential differences mean that any such universal translation is unlikely to succeed, or will need further constraining by the use of text or imagery (Meng et al, 2020 ). Given the evidence that has been published to date, such cross-sensory translation would appear most likely to be effective under those conditions in which the odour-colour mapping is universal – this might either be because people’s experience is likely to be shared in terms of the mapping, or else because the olfactory stimulus itself is entirely unfamiliar and hence the correspondence is more likely to tap into emotional mediation or structural (i.e.…”

Section: Discussionmentioning

confidence: 99%

“…It should come as little surprise, therefore, to find that according to Stevenson, Rich, and Russell ( 2012 ), the primary means of crossmodal association between odours and colours occurs when an odour evokes a specific object (or presumably context/situation/environment) and a semantic match with an associated colour is made (see also Ward, 2014 ; Zellner, 2013 ). Goubet et al ( 2018 ) provided indirect support for such a semantic account when they demonstrated that the better (i.e. more accurate) that people are at identifying the source of an odorant, the more accurate (or at least consensual) their colour matches tend to be.…”

Section: Crossmodal Semantic Associations Between Odours and Coloursmentioning

confidence: 99%

“…Goubet et al ( 2018 ) reported a study in which they assessed colour-odour associations cross-culturally in French and North American participants. Additionally, they compared 6–10-year-old children ( N = 386) with adults ( N = 137).…”

Section: Assessing the Evidence For Odour-colour Crossmodal Corresponmentioning

confidence: 99%

“…Demattè, Sanabria, & Spence, 2006 ; Gilbert, Martin, & Kemp, 1996 ), a number of researchers have recently extended this line of empirical research to ascertain whether such crossmodal associations are also shared cross-culturally (e.g. de Valk, Wnuk, Huisman, & Majid, 2017 ; Jacquot, Velasco, Spence, & Maric, 2016 ; Levitan et al, 2014 ; Nehmé, Barbar, Maric, & Jacquot, 2016 ), and to track their developmental trajectory (Goubet, Durand, Schaal, & McCall, 2018 ). There is growing interest in the existence of colour-odour correspondences from those in the design and marketing communities wanting to align their products’ olfactory attributes (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Olfactory-colour crossmodal correspondences in art, science, and design

Spence

2020

Cogn. Research

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The last few years have seen a rapid growth of interest amongst researchers in the crossmodal correspondences. One of the correspondences that has long intrigued artists is the putative association between colours and odours. While traditionally conceptualised in terms of synaesthesia, over the last quarter century or so, at least 20 published peer-reviewed articles have assessed the consistent, and non-random, nature of the colours that people intuitively associate with specific (both familiar and unfamiliar) odours in a non-food context. Having demonstrated such consistent mappings amongst the general (i.e. non-synaesthetic) population, researchers have now started to investigate whether they are shared cross-culturally, and to document their developmental acquisition. Over the years, several different explanations have been put forward by researchers for the existence of crossmodal correspondences, including the statistical, semantic, structural, and emotional-mediation accounts. While several of these approaches would appear to have some explanatory validity as far as the odour-colour correspondences are concerned, contemporary researchers have focussed on learned associations as the dominant explanatory framework. The nature of the colour-odour associations that have been reported to date appear to depend on the familiarity of the odour and the ease of source naming, and hence the kind of association/representation that is accessed. While the bidirectionality of odour-colour correspondences has not yet been rigorously assessed, many designers are nevertheless already starting to build on odour-colour crossmodal correspondences in their packaging/labelling/branding work.

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Section: Discussionmentioning

confidence: 99%

Section: Crossmodal Semantic Associations Between Odours and Coloursmentioning

confidence: 99%

Section: Assessing the Evidence For Odour-colour Crossmodal Corresponmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Olfactory-colour crossmodal correspondences in art, science, and design

Spence

2020

Cogn. Research

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“…This limitation complicates the investigation of olfactory-visual associations. Actually, it was reported that the association between an odour and a colour varies according to individual cultural background [ 26 – 29 ] or synaesthesia of visual and olfaction [ 30 ]. As a first step to understanding the neural mechanism underlying olfactory modulation on the visual cognitive process, a commonly associated olfactory-visual pair would need to be assessed, such as an citrus-like odour and the orange colour [ 5 , 6 ].…”

Section: Introductionmentioning

confidence: 99%

Olfactory modulation of colour working memory: How does citrus-like smell influence the memory of orange colour?

2018

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Olfactory modulation of vision is not well understood whereas visual modulation of olfaction has been more fully investigated. This study aimed to reveal in a simple manner whether there is olfactory modulation of colour working memory using an odour that induces a citrus-like smell and is associated with orange colours. We assumed that the odour would have modulatory effects on the colour information stored in working memory. To clarify whether these effects are supportive or disruptive, during the colour working memory task we measured an event-related potential component, P3, which is involved in attentional processes of working memory. The results indicated that odour presentation mediated a decline in the rate of correct guesses for orange colours. Furthermore, the odour suppressed P3 during reddish-colour retrieval, including orange. These results suggest that colour working memory in orange can be disrupted via olfactory modulation with citrus-like odours.

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The impact of color preference on adolescent children's choice of furniture

Jiang

Cheung

Westland

et al. 2020

Color Research & Application

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It is widely believed that children will choose furniture that has the same color as their preferred color. Furthermore, for different categories of furniture, the color they preferred for furniture is consistent. A study of 508 adolescent Chinese children between the ages of 12 and 16 has been carried out to explore whether color preference influences their choice of furniture when they are provided with various color options (16 chromatic and five achromatic colors). This work tested six items of furniture in two functional spaces (study and bedroom space). Findings indicate that adolescent children's color preferences did indeed affect their furniture choice, but the extent varies with the categories of furniture. Furthermore, this study reveals that children's preference for furniture in different functional spaces is slightly different. Some effects of gender and age were also explored. This work discusses the implications of adolescent color preference and color choice for children's furniture color design.

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Seeing odors in color: Cross-modal associations in children and adults from two cultural environments

Cited by 17 publications

References 53 publications

Olfactory-colour crossmodal correspondences in art, science, and design

Olfactory-colour crossmodal correspondences in art, science, and design

Olfactory modulation of colour working memory: How does citrus-like smell influence the memory of orange colour?

The impact of color preference on adolescent children's choice of furniture

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