Segmentation of e-customers in terms of sustainable last-mile delivery

Kiba-Janiak, Maja; Cheba, Katarzyna; Mucowska, Magdalena; Oliveira, Leise Kelli de

doi:10.24136/oc.2022.032

Cited by 14 publications

(10 citation statements)

References 60 publications

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“…Metric variables converted to non-metric variables can also be used in the study. Correspondence analysis is used in many areas of research, including socio-economic (Kos-Łabędowicz & Trzęsiok, 2021;Peters & Roose, 2023;Przybysz et al, 2021), and environmental protection issues (Bąk et al, 2019), behavior of individuals (Ezzedine et al, 2023;Jagoda et al, 2023;Przybysz & Stanimir, 2022;Kiba-Janiak et al, 2022).…”

Section: Methodsmentioning

confidence: 99%

How do European seniors perceive and implement the postulates of sustainable tourism?

Sharma,

Stanimir,

Przybysz

et al. 2023

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Research background: Tourism is one of the fastest-growing sectors of the economy, thus the implementation of sustainable solutions in tourism ought to be a worldwide adopted requirement. Tourists should seek to pursue sustainable development goals during their travels. Given the aging population, it is important to encourage seniors to practice sustainable tourism and tailor offerings to their needs. Purpose of the article: Our study aims to identify the readiness of seniors within the European Union to travel in line with the sustainable development goals. Methods: Representative data from Flash Eurobarometer 499 were used in the study presented in the article. Correspondence analysis, which is a multidimensional statistical method that facilitates the search for relationships between multiple characteristics of respondents, was used in the course of our study. Findings & value added: We conclude that the offer of future tourist solutions must be diverse, because the perception of tourism is very different among seniors with varying ages, genders, levels of education, and places of residence. Only small groups of seniors are not ready to adopt sustainable tourism, but many European tourists intend to continue using sustainable solutions and introduce new ones into their tourism. The greatest determination to apply sustainable solutions was observed among German seniors, especially in the use of green transportation.

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Section: Methodsmentioning

confidence: 99%

How do European seniors perceive and implement the postulates of sustainable tourism?

Sharma,

Stanimir,

Przybysz

et al. 2023

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“…Cross-sector cooperation, especially in the area of logistics and delivery, is important for the successful operation of e-commerce. Partnerships and cooperation between companies affect the efficiency of e-commerce, helping to optimise logistics processes, improve delivery speed, and increase customer confidence [16,83]. Cross-sector cooperation allows the expertise and resources of different companies to be leveraged to achieve synergies and e-commerce growth [84].…”

Section: Literature Reviewmentioning

confidence: 99%

“…The progressive development of e-commerce is changing the image of commerce, contributing to a shift in the function of traditional shops, which often become showrooms rather than shopping destinations [12,13]. More and more consumers are choosing to shop online instead of in stationary shops, resulting in an increased interest from businesses to move their operations online [9,[14][15][16]. The growth of e-commerce has led to increased interest in this issue from the academic world.…”

Section: Introductionmentioning

confidence: 99%

Innovation-Driven E-Commerce Growth in the EU: An Empirical Study of the Propensity for Online Purchases and Sustainable Consumption

Roszko-Wójtowicz,

Deep Sharma,

Dańska-Borsiak

et al. 2024

Sustainability

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The e-commerce sector has experienced significant growth in the past two decades, outpacing other economic sectors and contributing to sustainable consumption, increased labour productivity, competitiveness, consumer incomes, and GDP growth. This trend is expected to continue, making e-commerce a key driver of sustainable economic growth in Europe. This study aims to explore the relationship between a nation’s innovation level and its population’s inclination towards online shopping in various EU member states. It hypothesizes that higher innovation levels within a country lead to a greater tendency for online purchases. This study conducts a thorough analysis of the interplay between European economies’ innovation levels and the e-commerce market’s evolution. A composite innovation index was created using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methodology, and panel data models were utilized to examine the dependencies, with data from Eurostat and the Global Innovation Index. The focus is on the period from 2019 to 2021, which was marked by unique market dynamics and the impact of the COVID-19 pandemic. The findings confirm the significant role of innovation in driving e-commerce expansion within the context of sustainable consumption, supporting the main hypothesis. This research also highlights the pandemic’s positive effect on the e-commerce sector. The pandemic-induced changes in consumer behaviour, particularly due to social isolation and crises in certain economic sectors, have emphasized the importance of online shopping. Notably, the most active online shoppers are identified in the 25 to 54 age group, revealing a key demographic trend.

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“…These challenges and hurdles strongly push businesses and firms to work towards sustainability, consider the significance of sustainability, determine how to sustain themselves in different situations, survive various challenges, prolong Earth's resources, and address many more issues. The concept of sustainability is gaining wider acceptance across nations and businesses (Małys, 2023;Balcerzak et al, 2023a;Jagoda et al, 2023;Kiba-Janiak, 2022;Balcerzak & MacGregor Pelikánová, 2020;Silvestre & Tirca, 2019). It covers many factors related to or affecting business sustainability.…”

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

SMEs sustainability: The role of human resource management, corporate social responsibility and financial management

Belas,

Jan,

Hlawiczka

et al. 2024

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Research background: The sustainability of small- and medium-sized enterprises (SMEs) represents a significant scientific and professional problem in the current turbulent period because these enterprises play an important role in any country’s economic and social systems. Purpose of the article: This paper aimed to define the significant sustainability factors of small and medium-sized enterprises and to quantify their impact and importance on the sustainability of SMEs. The areas of Human Resource Management, Corporate Social Responsibility, and financial management were defined as significant sustainability factors. Methods: Empirical research, on which the scientific hypotheses were formulated and evaluated, was conducted in June 2022 in V4 countries (Czech Republic, Slovak Republic, Poland, and Hungary) using a structured questionnaire. The study accumulated a sample of 1398 respondents. Data collection was conducted through an external agency, MN FORCE, operating in Central European countries. The Computer Assisted Web Interview (CAWI) method was used to record respondents’ perceptions. Descriptive statistics, correlation analysis, and linear regression analysis were used to evaluate the hypotheses. Findings & value added: The research showed that all defined factors in the areas of Human resource management (HRM), Corporate social responsibility (CSR), and financial management of the firm had an impact on defined sustainability attributes. The greatest impact was found on the firm’s financial management, followed by CSR and HRM. The empirical results confirm that the intensity of the independent variables varies across the V4 countries. These results also show that the intensity of the selected HRM, CSR, and financial management factors of a firm is higher in the integrated models than in the models for individual V4 countries. The research results have shown that a range of factors determine the right attitude towards the sustainability of companies. In this context, economic policymakers and entrepreneurs must perceive sustainable growth as complex and apply a systemic approach to its design and implementation.

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Segmentation of e-customers in terms of sustainable last-mile delivery

Cited by 14 publications

References 60 publications

How do European seniors perceive and implement the postulates of sustainable tourism?

How do European seniors perceive and implement the postulates of sustainable tourism?

Innovation-Driven E-Commerce Growth in the EU: An Empirical Study of the Propensity for Online Purchases and Sustainable Consumption

SMEs sustainability: The role of human resource management, corporate social responsibility and financial management

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