Segmentation of Mega Event Motivation: The Case of Expo 2010 Shanghai China

Lee, Choong‐Ki; Kang, Soo K.; Lee, Yong-ki

doi:10.1080/10941665.2012.695287

Cited by 32 publications

(15 citation statements)

References 54 publications

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“…The term mega-event refers to large-scale events such as the Olympic Games (Essex & Chalkley, 2004;Lim & Lee, 2006), World Cups (Fourie & Spronk, 2011;Lim & Lee, 2006) and World EXPOs Jie, Zeng, et al, 2010;Lee et al, 2013;Sànchez & Broudehoux, 2013). Mega-events are different from other events because of the development required in the host-city to be ready for the huge size of the events and accommodate the number of attendees and visitors.…”

Section: Literature Reviewmentioning

confidence: 99%

“…From the literature reviewed, the following definition can be generated: Mega-events are short-term events (Hiller, 1998;Ritchie, 1984) that are large-scale in nature (Lee et al, 2013;Lim & Lee, 2006) which target the global nations and not just a specific population in a geographical area with great impact on the host cities both positively and negatively.…”

Section: Literature Reviewmentioning

confidence: 99%

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The perceptions of host-city residents of the impact of mega-events and their support: the EXPO 2020 in Dubai

Hallaq¹,

Ninov

Dutt

2020

Journal of Policy Research in Tourism, Leisure and Events

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Events tourism has been growing rapidly and has become one of the most common ways of attracting tourists to developing destinations. Hosting mega-events has become a means to achieve rapid development in a destination. Host-city residents are the first to feel the impact of hosting such events and are considered as key stakeholders. Results from a survey distributed in Dubai revealed that residents supported the upcoming EXPO 2020 event, with little concern for the potential associated costsa result contradicting a lot of literature. The results provide guidance for policy makers regarding host-city residents' perceptions on hosting events.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

The perceptions of host-city residents of the impact of mega-events and their support: the EXPO 2020 in Dubai

Hallaq¹,

Ninov

Dutt

2020

Journal of Policy Research in Tourism, Leisure and Events

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“…Motivations are interesting and can arguably help event organisers better develop future events (e.g. Lee et al, 2004Lee et al, , 2013. Segmentation is also conducted on consumption, for example conspicuous consumption (Jaramillo & Moizeau, 2003), which gives insight to what products event organisers should include.…”

Section: Segmentationmentioning

confidence: 99%

Understanding value creation and word-of-mouth behaviour at cultural events

Dowell

Garrod

Turner

2019

The Service Industries Journal

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Despite its undoubted importance to policy makers and practitioners, cultural value remains a highly contested concept. Empirical work in the area has, meanwhile, been hampered by the use of a unidimensional framework of cultural value. The understanding of word-ofmouth (WOM) communication behaviour related to cultural values has consequently been limited. The purpose of this paper is to develop cultural value segments using a multidimensional value framework to enable a profile to be developed of the WOM behaviour (both online and offline) of each segment. A typology with four distinct segments of cultural consumer, each exhibiting different combinations of cultural values and of WOM communication preferences. The study thereby challenges the orthodoxy of value creation and transmission in cultural settings. Practical recommendations include the use of market segmentation based on multi-dimensional value 'constellations': not only to achieve better audience development but also to encourage wider value communication through word of mouth.

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“…In particular, having a sense of who will be attending the event, and why, is an essential component in the event analysis and planning (Silvers, 2004a;Wolf and Wolf, 2005). Regardless of the event purpose, a common attribute often researched in hospitality and marketing literature is the quality construct (Baker and Crompton, 2000;Crompton and Love, 1995;Lee et al, 2013;Moon et al, 2011;Parasuraman et al, 1985).…”

Section: Event Qualitymentioning

confidence: 99%

Can fundraising be fun? An event management study of unique experiences, performance and quality

et al. 2014

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Purpose – The objective of this study was to examine the effects of performance and uniqueness as predictors of fundraising event quality. Design/methodology/approach – This study utilized intercept surveys collected from attendees at a non-profit fundraising event organized by the tourism and hospitality industry in a major tourism destination. Factor analysis was used to explore underlying event performance dimensions. Multiple regression analysis was used to assess predictability of event performance and unique experience design as predictors of event quality. Findings – Three salient dimensions were identified: Hedonic Event Performance, Event Design Performance and Informative Event Performance. Of the three dimensions, Hedonic Event Performance was found to significantly predict Event Quality. However, Unique Event Experience provided stronger predictability of Event Quality. Research limitations/implications – The results provide information which can be utilized by event organizers or managers to enhance the overall quality of fundraising events. The distinct attributes of event success identified in this study can be capitalized upon for improving future attendance. The use of event attendees from one particular event, which focused on a very specific cause, can be considered a limitation of the study. Originality/value – This study focused on identifying different dimensions of a fundraising event which impact quality. The study provides insight into uniqueness of event experiences and their effect on event quality.

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Segmentation of Mega Event Motivation: The Case of Expo 2010 Shanghai China

Cited by 32 publications

References 54 publications

The perceptions of host-city residents of the impact of mega-events and their support: the EXPO 2020 in Dubai

The perceptions of host-city residents of the impact of mega-events and their support: the EXPO 2020 in Dubai

Understanding value creation and word-of-mouth behaviour at cultural events

Can fundraising be fun? An event management study of unique experiences, performance and quality

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