Along-axis variations in melt supply and thermal structure can lead to significant variations in the mode of crustal accretion at mid-ocean ridges. We examine variations in seafloor volcanic and tectonic processes on the scale of individual ridge segments in a region of the slow spreading Mid-Atlantic Ridge (35845 0 -36835 0 N) centered on the Rainbow nontransform discontinuity (NTD). We use multibeam sonar backscatter amplitude data, taking advantage of multifold and multidirectional coverage from the MARINER geophysical study to create a gridded compilation of seafloor reflectivity, and interpret the sonar image within the context of other data to examine seafloor properties and identify volcanic flow fields and tectonic features. Along the spreading segments, differences in volcanic productivity, faulting, eruption style, and frequency correlate with inferred magma supply. Regions of low magma supply are associated with more widely spaced faults, and larger volcanic flow fields that are more easily identified in the backscatter image. Identified flow fields with the highest backscatter occur near the ends of ridge segments. Their relatively smooth topography contrasts with the more hummocky, cone-dominated terrain that dominates most of the neovolcanic zone. Patches of seafloor with high, moderately high, and low backscatter intensity across the Rainbow massif are spatially correlated with observations of basalt, gabbro and serpentinized peridotite, and sediment, respectively. Large detachment faults have repeatedly formed along the inside corners of the Rainbow NTD, producing a series of oceanic core complexes along the wake of the NTD. A new detachment fault is currently forming in the ridge segment just north of the now inactive Rainbow massif.