Segmenting and Understanding Publics in a Social Media Information Sharing Network: An Interactional and Dynamic Approach

Zhao, Xinyan; Zhan, Mengqi; Wong, Chau-Wai

doi:10.1080/1553118x.2017.1379013

Cited by 40 publications

(23 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To collect a complete set of Twitter data in the given time frame, we used a variety of keywords/hashtags to capture all the relevant tweets (e.g., #ManchesterAttack, Ariana concert bombing). These tweets were scraped, parsed, and stored with a customized data collection pipeline we created for social media data collection (Zhao, Zhan, & Wong, ) . In total, we obtained 84,199 tweets with 63,950 users.…”

Section: Methodsmentioning

confidence: 99%

“…There has been a growing body of research on how various publics communicate on social media during crises (e.g., Cheng, ; Fraustino, Liu, & Jin, ; van der Meer, ; Zhao, Zhan, & Liu, ). For example, in the case of the Chipotle E. coli crisis, Zhao, Zhan, and Wong () found that social media users initially shared content framing the Chipotle E. coli crisis as a public health outbreak, and then focused on interpreting the crisis and its implications.…”

Section: Introductionmentioning

confidence: 99%

“…Publics emerge during crises as individuals recognize they are facing a similar problem (i.e., the crisis) and organize to respond to that problem (Dewey, ; Hallahan, ; Marres, ). The social media crisis literature has revealed three essential types of social media publics during crises, namely influentials, followers, and inactives (see Figure ; Austin et al, ; Liu, Fraustino, & Jin, ; Zhao, Zhan, & Wong, ). Social media influentials are crisis information creators (e.g., individuals, media, and organizations) who create information for others to consume.…”

Section: Introductionmentioning

confidence: 99%

“…Publics often express their opinions on social media to make sense of disasters, such as discussing attribution of responsibility in an accident or discussing steps to solve a problem (Stieglitz et al, ). Those individuals who share valued opinions may become thought leaders in a crisis (Zhao, Zhan, & Wong, ). In addition, expressing opinions during disasters on social media helps publics cope with uncertainty and stress by creating and sharing their constructed realities (Zhao, Zhan, & Jie, ).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Understanding motivated publics during disasters: Examining message functions, frames, and styles of social media influentials and followers

Zhao

Zhan

Liu

2019

Contingencies & Crisis Mgmt

Self Cite

View full text Add to dashboard Cite

There has been a growing body of research regarding how organizations and general publics communicate on social media during crises. Integrating the uses and gratifications perspective, the social‐mediated crisis communication model, and the framing approach, our study offers a consolidated framework explaining how and why motivated social media publics communicate during crises. Namely, we examined whether and how influentials and followers employed different message functions through communicative devices including frames and styles. A content analysis was conducted on 800 tweets sampled from influentials and followers discussing the 2017 Ariana Grande concert bombing disaster. Our results (N = 800) suggested that influentials and followers adopted distinct communicative functions on social media during the disaster. Influentials engaged in information sharing and support exchange, whereas followers engaged in opinion expression and emotional coping. Influentials and followers also adopted specific frames and styles to achieve these communicative functions. Our findings can help crisis communicators understand the needs, concerns, and communication features of different publics and construct effective messages to reach them.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Understanding motivated publics during disasters: Examining message functions, frames, and styles of social media influentials and followers

Zhao

Zhan

Liu

2019

Contingencies & Crisis Mgmt

Self Cite

View full text Add to dashboard Cite

show abstract

“…The user's social network is broad and varied: sites like Facebook concentrate heavily on friendly and family connections and actively encourage communication with apps such as picture sharing or status sharing and video gaming. Many social networks are community-based; others highlight content created by users and share it [16]. Social networks have a surprisingly high social influence due to their daily presence in the lives of their users.…”

Section: Literature Reviewmentioning

confidence: 99%

How Social Media Changes Today’s Marketing Strategies

Murshed¹

2020

IJISRT

View full text Add to dashboard Cite

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content

show abstract