Segmenting fitness centre clients

Teixeira, Mário; Correia, Abel

doi:10.1504/ijsmm.2009.023368

Cited by 10 publications

(9 citation statements)

References 42 publications

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“…Pretendendo satisfazer as necessidades das comunidades locais, os municípios procuram cumprir um quadro de competências e atribuições relativas ao desenvolvimento socioeconómico (Teixeira, 2004), pelo que também assumem responsabilidades específicas na área do desporto, em cumprimento do princípio de descentralização administrativa . De acordo com Couto;Santos, 2014), analisar o desporto no contexto municipal poderá oferecer elementos para a compreensão da dinâmica orçamentária das políticas públicas que envolvem a temática em questão.…”

Section: Autarquias E Desportounclassified

Autarquias Locais e Desporto: Financiamento público dos municípios ao Desporto em Portugal

Guerreiro,

Sesinando,

Teixeira

2024

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Editora Direitos para esta edição cedidos à Atena Editora pelos autores. Open access publication by Atena Editora Todo o conteúdo deste livro está licenciado sob uma Licença de Atribuição Creative Commons. Atribuição-Não-Comercial-NãoDerivativos 4.0 Internacional (CC BY-NC-ND 4.0). O conteúdo do texto e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores, inclusive não representam necessariamente a posição oficial da Atena Editora. Permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores, mas sem a possibilidade de alterála de nenhuma forma ou utilizá-la para fins comerciais.Todos os manuscritos foram previamente submetidos à avaliação cega pelos pares, membros do Conselho Editorial desta Editora, tendo sido aprovados para a publicação com base em critérios de neutralidade e imparcialidade acadêmica.A Atena Editora é comprometida em garantir a integridade editorial em todas as etapas do processo de publicação, evitando plágio, dados ou resultados fraudulentos e impedindo que interesses financeiros comprometam os padrões éticos da publicação. Situações suspeitas de má conduta científica serão investigadas sob o mais alto padrão de rigor acadêmico e ético. Conselho Editorial Ciências Agrárias e Multidisciplinar

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Section: Autarquias E Desportounclassified

Autarquias Locais e Desporto: Financiamento público dos municípios ao Desporto em Portugal

Guerreiro,

Sesinando,

Teixeira

2024

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“…It was originally developed by McAuley, Duncan, and Tammen (1989) [47] to measure positive affect associated with involvement in physical activities in college students. Teixeira and Correia (2009) [63] tested the applicability of IMI within a population of fitness club members. Results from the confirmatory factor analysis provided support for the latent structures proposed by McAuley et al (1989).…”

Section: Perceived Enjoymentmentioning

confidence: 99%

An Integrated Model for Sport Consumer Repurchase Intention: A case in the Commercial Martial Arts Schools

Liang

Ouyang

Ballard

et al. 2021

j. of int. educ. and pract.

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The retention of customers is fundamental to the success of sport organizations for a variety of reasons, not the least of which is it is less expensive for an organization to keep a current customer than to gain a new one. Since customer repurchase intention is an important indicator to predict repurchase behavior, exploring the factors that influence this behavior has important theoretical and practical implications in the commercial martial arts school market. Although previous research provides a foundation for the factors that influence a customer’s repurchase intention, additional empirical work is warranted. This study is designed to integrate the findings of previous studies and examine how utilitarian factors (perceived value and switching cost), a hedonic factor (perceived enjoyment), and social/psychological factors (confirmation and satisfaction) directly or indirectly influenced consumers’ repurchase intentions in the context of commercial martial arts schools. The results indicated that customer satisfaction had the strongest impact on customer repurchase intention, followed by perceived enjoyment, switching costs, confirmation, and perceived value.

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“…In the scope of fitness centres, the studies found in the literature have been more focused on the problems of members and have focused mainly on themes such as: growth determinants, Carvalho et al (2013), consumer satisfaction, quality of service and value creation (Barros and Gonçalves, 2009;Pedragosa and Correia, 2009;Pedragosa et al, 2015;Polyakova and Mirza, 2016;Vieira et al, 2019), segmentation of partners (Teixeira and Correia, 2009), a analysis of the partners' intentions to recommend fitness centres (Gonçalves et al, 2014), human resources (Vick and Cunningham, 2018;Wright and Cunningham, 2017) and abandonment/retention (Rodr ıguez Cañamero, 2019;Rodriguez-Canamero et al, 2018;San Emeterio et al, 2016).…”

Section: Garciamentioning

confidence: 99%

What generic strategies do private fitness centres implement and what are their impacts on financial performance?

Vieira

Ferreira

2020

SBM

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PurposeThe purpose of this paper is to identify the strategies that private fitness centres implement and to evaluate their impact on financial performance.Design/methodology/approachBased upon a sample of 151 private fitness centres in Portugal, multivariate statistics report the implemented strategies and their effect on financial performance. We applied exploratory factorial analysis as our methodology to identify the types of strategy and the ANOVA in order to verify if there are differences of financial performance in the strategies.FindingsThe results obtained demonstrate how private fitness centres implement different strategies, including: cost leadership, differentiation, focus, quality of service, combined and stuck in the middle approaches. The relationship between strategies and financial performance, private fitness centres adopting a cost leadership strategy obtain the best financial performance levels in terms of the sales variable relative to any other strategy but with the combined strategy returning a better performance in terms of the return on assets when compared with the cost leadership strategy.Originality/valueThe originality of this paper stems from its identification of the strategies implemented by private fitness centres, thus, just what type of strategies are in effect across the fitness industry: leadership through cost, differentiation or a focused strategy. However, in addition to ascertaining just which strategies undergo implementation, it is also pertinent in determining just which strategy drives the best financial performance for private fitness centres given that private centres may only remain in the market when achieving financial sustainability. Therefore, this paper seeks to provide information for managers as regards the strategies implemented and their impacts on the financial performance of private fitness centres.

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Segmenting fitness centre clients

Cited by 10 publications

References 42 publications

Autarquias Locais e Desporto: Financiamento público dos municípios ao Desporto em Portugal

Autarquias Locais e Desporto: Financiamento público dos municípios ao Desporto em Portugal

An Integrated Model for Sport Consumer Repurchase Intention: A case in the Commercial Martial Arts Schools

What generic strategies do private fitness centres implement and what are their impacts on financial performance?

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