Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analyses

Guo, Yuanyuan; Guillet, Basak Denizci; Küçükusta, Deniz; Law, Rob

doi:10.1080/10941665.2015.1025085

Cited by 20 publications

(10 citation statements)

References 60 publications

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“…Pike (2002Pike ( , 2007 reviewed destination image papers published in the literature from 1973 to 2000, and from 2001 to 2007 respectively. Notwithstanding, one of the main areas in which DR techniques are widely implemented is in market segmentation studies (Guo et al, 2015;Sinclari-Maragh et al, 2015;Donaire et al, 2014;Rid et al, 2014;Dey & Sarma, 2010;Park & Yoon, 2009;Voges, 2007;Lee et al, 2006;Upchurch et al, 2004;Arimond & Elfessi;2001;Keng & Cheng, 1999).…”

Section: Literature Reviewmentioning

confidence: 99%

Positioning emerging tourism markets using tourism and economic indicators

Clavería

2016

Journal of Hospitality and Tourism Management

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Most tourism research is centred in the world's top tourism destinations. The present study focuses on the interactions between tourism and economic variables in twenty emerging markets. First, we provide a descriptive analysis and we rank the countries according to their percentage average annual growth in relation to a set of economic and tourism indicators during the last decade. By means of categorical principal component analysis we synthesize all the information of the rankings into two components: growth in the contribution of tourism to economic activity, and growth in hotel accommodation. Finally, we project all twenty destinations in a twodimensional perceptual map. We obtain four clusters of destinations: Mali and Madagascar, with the top positions in terms of growth of the economic contribution of tourism; on the other extreme, Jamaica, Cyprus, Croatia, Portugal and Ireland, which are the more mature markets; Botswana, Bulgaria, and New Zealand, with the top positions regarding the growth in hotel accommodation; and in the opposite situation, the Republic of Moldova, which in spite of a moderate growth in hotel accommodation, has experienced a high increase in the contribution of tourism to economic activity. These results aim to shed light on the relative positioning of emerging destinations with respect to their potential competitors.

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Section: Literature Reviewmentioning

confidence: 99%

Positioning emerging tourism markets using tourism and economic indicators

Clavería

2016

Journal of Hospitality and Tourism Management

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“…To profile the clients who visit spas in Hong Kong, researchers also segmented these consumers according to their preferences [34]. Four segments were identified: pricesensitive, treatment-oriented, guarantee-sensitive and fewer days in advance booking spagoers.…”

Section: Literature Reviewmentioning

confidence: 99%

A Typology of Spa-Goers in Southern Spain

2021

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This study sought to obtain conglomerates of spa-goers in Andalusia, Spain, based on a survey of 10 spas’ users. The data from 725 valid survey questionnaires were analysed using a quantitative approach. The results show that 44.6% of users are between 65 and 88 years old and more than 60% are women. Approximately 50% of the respondents are retired, and 60% report a monthly income of less than 1000 euros. Three clusters were identified in the segmentation analysis: users with lower, partial and higher satisfaction. Over half (58%) of the respondents belong to the higher satisfaction segment. Thermal tourism evidently has a strong potential for attracting other tourist segments. Andalusia has thermal springs that attract many tourists, which are located in places of great natural beauty and are part of inland towns’ economic development. The findings confirm the need to improve the existing understanding of spa-user typologies. The benefits derived from health tourism can be analyzed from the concept of value proposition for the company, the user, the community and its environment. To generate income, spa companies must meet the expectations of stakeholders and this begins with an organization that constantly learns and innovates to satisfy users. The managers of the spas lead these projects, introducing important changes in their offer, from traditional medical aspects to facilities and therapies based on relaxation and sustainable natural tourism, promoting their organizations with sustained objectives over time capable of satisfying all stakeholders, creating value capable of attracting and satisfying the different segments of spa tourists, as this study shows.

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“…Han et al (2017) emphasise the importance of quality and value in the cultivation of customer loyalty in Thailand, focusing in particular on wellness tourists. A study was undertaken by Guo et al (2016) on the lifestyle segmentation of spa users in Hong Kong, including day spas. Their work revealed several clusters of spa-goers, the majority of whom were health-conscious, intellectual and preferred to travel with a partner or friends.…”

Section: Customer Satisfaction Services and Experiencementioning

confidence: 99%

An analysis of key issues in spa management: viewpoints from international industry professionals

Smith

Wallace

2019

International Journal of Spa and Wellness

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The aim of this paper is to examine the main issues that are pertinent to spa directors and employees when managing a spa. These include spa leadership; employee motivation; customer service; quality management; sustainability; health and safety; marketing and sales; financial management and funding; spa experience design; lifestyle and future trends. Using a sample of 45 in-depth e-interviews with respondents from 17 countries representing different positions within the spa sector, the authors analyse the priorities and challenges highlighted by the interviewees. This is framed by some of the latest studies in spa management, which provide a background and comparison for the primary research.

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Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analyses

Cited by 20 publications

References 60 publications

Positioning emerging tourism markets using tourism and economic indicators

Positioning emerging tourism markets using tourism and economic indicators

A Typology of Spa-Goers in Southern Spain

An analysis of key issues in spa management: viewpoints from international industry professionals

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