Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement

Mochla, Vagia; Tsourvakas, Georgios; Stoubos, Iakovos

doi:10.1080/15377857.2023.2168831

Journal of Political Marketing

2023

DOI: 10.1080/15377857.2023.2168831

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Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement

Vagia Mochla

Georgios Tsourvakas

Iakovos Stoubos

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Cited by 5 publications

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Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal

Uwalaka

2023

Journal of Political Marketing

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Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement

Cited by 5 publications

References 102 publications

Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal

Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal

The Influence of Social Media Marketing on Voting Intention in Indonesia

Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research

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