Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs

Abstract

Purpose This paper aims to help small- and medium-sized enterprises (SMEs) to seize the potential of Big Data in their marketing strategies to leverage a competitive advantage in the rising digital marketplace and lead the post-pandemic economic recovery. However, Spanish SMEs have had serious difficulties in working with Big Data. Design/methodology/approach In this study, a roadmap is designed to pave the way for a successful Big Data implementation. Findings SMEs with updated information on how to access the historic funding opportunities might profit to this opportunity. It not only generates financing opportunities for SMEs but also grants continuity to their strategies by offering the most profitable techniques by which they can efficiently analyse data and gain consumer insights, thus overcoming the many problems they face when working with Big Data as well as helping them to monetise their marketing strategies. Originality/value The main advantage of this research is its innovative approach to business strategy as it provides. The value added by this paper lies in its holistic and updated approach to supporting SMEs’ Big Data strategies.

Examining the impact of cultural values on the adoption of big data analytics in healthcare organizations

“…To realize the benefits of BDA, which is still in the early stages of adoption (Sanchez-Hughet et al , 2022), many health-care institutions are encouraging their users to adopt it (Hagland, 2020; Mehta et al , 2019; Shahbaz et al , 2019). However, the use of BDA tools in health-care institutions has lagged behind that of the banking and retail sectors.…”

Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis

“…, 2020). In addition, SMEs can access multiple initiatives to ask for basic information, network, scale-up and updates in relevant technology or training funding opportunities (Sanchez-Hughet et al. , 2022).…”

“…Recent studies describe how new technological advances have significantly optimized data analysis processes, making it profitable for companies of all sizes to invest (Liu et al, 2020). In addition, SMEs can access multiple initiatives to ask for basic information, network, scale-up and updates in relevant technology or training funding opportunities (Sanchez-Hughet et al, 2022). The model studied in this research indicates that SMEs propose a process of observation of reality, establishing a balance between the resources that they have and those necessary to operate in the Metaverse.…”

Big data use in marketing strategy

“…The review is based on “Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs” by Sanchez-Hughet et al (2022) and was published in Digital Policy, Regulation and Governance .…”