“…Although revenge is not an admirable motive, it is more socially accepted than personal gain, so that the player will be seen as less morally corrupt when the aggressive move was motived by revenge rather than personal gain. As this example shows, it are not so much the situational circumstances that shape the trait inference, but rather the inferred goals and motives (see also Hilton, McClure, & Sutton, 2010). This seems to indicate that earlier impression theories that take into account only (a) behavioral cues and (b) situational constraints in forming a trait impression (e.g., Gilbert, Pelham, & Krull, 1988;Trope, 1986) are insufficient to explain trait attributions drawn from intentional (or goal-directed) behavior.…”