“…In particular, we contribute new insights on how the use of extreme goals might relate to exploring new and innovative practices (e.g., Levinthal & March, 1993;March, 1991;Rahmandad, 2008;Uotila, Maula, Keil, & Zahra, 2009), organizational risk taking (e.g., Singh, 1986;Sitkin & Pablo, 1992), learning under ambiguous feedback (March & Olsen, 1976;Weick, 1979Weick, , 1995, and dynamic capability development (e.g., Agarwal & Helfat, 2009;Capron & Mitchell, 2009;Winter, 2000). Our work reveals ways that the extremity of stretch goals might challenge core assumptions about the relationships among aspirations, learning, and firm performance (e.g., Ethiraj & Levinthal, 2009;Cyert & March, 1963;Greve, 1998;Lant, 1992;Lant & Shapira, 2008;Mezias, 1988).…”