Bio-oil (pyrolysis oil) is an essential feedstock for the production of renewable fossil-free fuels and valuable chemicals. Enhancement of the pyrolysis oil yield and its quality are significant challenges for an efficient and sustainable biorefinery. Here, we report the microwave (MW)-assisted noncatalytic pyrolysis of cellulose, as a green and controllable alternative to conventional heating, in the presence of eco-friendly Li-, Na-, K-, Mg-, Ca- and Ba-bentonites. The detailed analysis of the MV heating traces demonstrates that the bentonite MW activity significantly depends on the presence of internal water. The intensity of this interaction is controlled by the cation nature reduced in the order: Li+ > Na+ > K+ and Mg2+ > Ca2+ > Ba2+. A unique experimental design for the MW-assisted pyrolysis of cellulose in the presence of Li-doped clays helps to increase the bio-oil yield to 37.8% with high selectivity towards the commercially useful levoglucosan (purity: 39.36%). The combination of an alternative green heating method and environmentally friendly bentonites can be used many times without recycling. We believe that the improved yields of bio-oil are due to: (i) high MW activity of bentonites, which conventionally increases the heating rates of cellulose; and (ii) production of water by hydrophilic clay minerals, favouring depolymerisation of cellulose.