Selective Recall and Information Use in Consumer Preferences

Costley, Carolyn; Brucks, Merrie

doi:10.1086/209274

Cited by 56 publications

(27 citation statements)

References 29 publications

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“…Empirical evidence for this effect is inconclusive, however. In some studies of vivid emotional and non-vivid rational appeals, vividness had large positive effects on recall but no positive effects on persuasion (Collins, Taylor, Wood, & Thompson, 1988;Costley & Brucks, 1992).…”

Section: Rational Versus Emotional Appealsmentioning

confidence: 99%

“…First, we tested recall differences for emotional and rational appeals with a mixed-model ANOVA. Mean recall order scores (Recalled rst = 4; Not recalled = 0) were treated as the dependent variable (Costley & Brucks, 1992). Time-of-measurement (initial or delayed post-treatment) was treated as a within-subjects effect.…”

Section: Mediation Of Vote Strength By Recallmentioning

confidence: 99%

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An Experimental Test of Rational and Emotional Appeals about a Recreation Issue

Zinn¹

2000

Leisure Sciences

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Section: Rational Versus Emotional Appealsmentioning

confidence: 99%

Section: Mediation Of Vote Strength By Recallmentioning

confidence: 99%

An Experimental Test of Rational and Emotional Appeals about a Recreation Issue

Zinn¹

2000

Leisure Sciences

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“…To test the first hypothesis, 2 X 2 MANOVABwere performed on each of the recall measures: unaided recall of the content of the target ad, unaided recall of the content of the other ads, the ratio of recall of the target ad divided by recall of all the ads (i.e., indicating the target ad's contribution to total ad content recall; cf. Costley and Brucks 1992), and recall for the content of the target ad minus recall of all other ads (i.e., comparing how much adbased memory pertained to the target ad versus the surrounding competitive ads).…”

Section: Tests Of Hypothesesmentioning

confidence: 99%

Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions

Homer¹

1995

Journal of Advertising

120

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In support ofpast research, ad size was found to lead to enhanced memory; but the existence of an "interference effect-(i.e., when increased attention aimed at the relatively large ad interferes with processing ofsurrounding ads) was not confirmed. Replicating Kirmani (1990), analyses suggest that consumers use ad size as an indicator of advertising costs and effort and that consumers make quality-related inferences based on their perceptions of advertising costs when quality-related information is not explicitly conveyed in an ad. Evidence of an inverted U-shaped relationship between perceived advertising costs and brand perceptions was found for quality perceptions. That is, perceptions are positively related to perceived advertising costs except at excessive levels when consumers may feel advertising is manipulative. The data also support the notion that perceived advertising effort mediated this relationship. The nature of these relationships between perceived advertising costs and consumer perceptions differed across the various perception measures.

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“…The survey contained five sections totaling 44 questions on a 5-point Semantic differentials, 5-point Likert scale, 100-point Summated scale, 5-point Ratings scale (Thuy, 2008;Dodds et al, 1991;Simon and Ruth, 1998;Ruth, 2001;Yasin et al, 2007;Wright, 2005;Costely and Brucks, 1992;Costely, 1993). Table 2 shows variables, items, and scales that were used in this study.…”

Section: Survey Administrationmentioning

confidence: 99%