Organic semiconductors are solution-processable, lightweight and flexible, such that they are increasingly being used as the active layer in a wide range of new technologies. The versatility of synthetic organic chemistry enables the materials to be tuned such that they can be incorporated into biological sensors, wearable electronics, semi-transparent photovoltaics and flexible displays. These devices can be improved not only by developing their synthetic chemistry but also by improving the analytical and computational techniques that enable us to understand the factors that govern material properties. Judicious molecular design provides control of the semiconductor frontier molecular orbital energy distribution and guides the hierarchical assembly of organic semiconductors into functional films where we can control the properties and motion of charges and excited states. This Review describes how molecular design plays an integral role in developing organic semiconductors for electronic devices in present and emerging technologies. [H1] Molecular orbital design considerations The energies of frontier molecular orbitals and the distribution of the orbitals in a π-conjugated molecule play critical roles in intra-and intermolecular charge transport, light absorption/emission, charge injection/extraction/trapping and electrochemistry. This is true for organic small molecules and conjugated polymers alike. In each case, the energy of the highest occupied molecular orbital (HOMO) largely depends on the electron density and delocalization of the π electrons throughout a π-conjugated backbone. Substituents that donate electron density mesomerically (for example, lone pair donation from N, O or S heteroatoms) or inductively (for example, alkyl chains) can contribute to raising the HOMO energy EHOMO, decreasing the solid-state ionization potential (IP, Box 1). Conversely electronwithdrawing groups, such as-F,-C(O)R or-C≡N groups, can act to lower both the HOMO and lowest unoccupied molecular orbital (LUMO) energy, leading to an increase in the solid-state electron affinity (EA). BOX 1 | Energy levels in an isolated organic molecule and a molecular crystal or polymer.