Self-consistency theory assumes that people want others to treat them in a predictable manner. Selfenhancement theory contends that people want others to treat them in a positive manner. We attempted to help reconcile the two theories by testing the hypothesis that people's cognitive responses conform to self-consistency theory and their affeetive responses conform to self-enhancement theory. We presented individuals who possessed either positive or negative self-concepts with either favorable or unfavorable social feedback. We then measured cognitive reactions to the feedback (e.g., perceived self-descriptiveness) and alfective reactions to the feedback (e.g., mood states). Cognitive responses were primarily driven by the consistency of the feedback and affeetive responses were controlled by how enhancing it was. We propose that conceptualizing cognition and affect as partially independent mental systems helps resolve some long-standing paradoxes regarding people's responses to selfrelevant social feedback.When we undertake to cure a patient, to free him from the symptoms of his malady, he confronts us with a vigorous, tenacious resistance that lasts during the whole time of the treatment. This is so peculiar a fact that we cannot expect much credence for it .... Just consider, this patient suffers from his symptoms and causes those about him to suffer with him.., and yet he struggles, in the very interests of the malady, against one who would help him. How improbable this assertion must sound! (Freud, 1921, p. 248) Improbable perhaps, yet Freud's assertion has fared well over the years. Self-consistency theorists, for example, contend that much like Freud's patients, people with negative self-concepts undermine opportunities to better themselves by engaging in cognitive and behavioral activities that perpetuate their selfviews. Yet, as Freud feared, such contentions have raised a fair number of eyebrows. Self-enhancement theorists, for example, have rejected self-consistency theory by arguing that in fact people with negative self-concepts are highly motivated to improve their self-views. This raises an important question: Does selfconsistency or self-enhancement theory offer a more compelling characterization ofhuman nature?