A heterogeneous catalytic process involves many surface elementary steps that affect the overall catalytic performance in one way or another. In general, a high-performance heterogeneous catalyst should meet the main criteria: excellent catalytic activity and high selectivity toward target products. Using surface science techniques, the two-sidedness of the surface reaction mediations can be explored, from the perspectives of the surface and the molecule manipulations. The surface manipulation refers to a reaction that is mediated by composition and structure of the substrate as well as surface species, while the molecular manipulation relates to a reaction that is mediated by the reacting molecule via the precursor selection, environmental control, or external excitation. The best catalytic system should consist of the most efficient catalyst and the best suitable reacting molecule, in addition to its economic benefit and environmental amity. Recent research progress in surface reaction mediation is outlined, and its two-sidedness is governed by the Arrhenius equation. This should shed new light on the connection between basic theory and surface reaction mediation strategies. To conclude, challenges and possible opportunities are elaborated for efficient surface reaction mediations.