“…The program's aim is to improve American quality and productivity by (1) helping to stimulate American companies to improve for the pride of recognition, (2) recognizing the achievement in order to provide examples to others, (3) establishing guidelines and criteria that can be used to evaluate quality improvement efforts, and (4) providing specific guidance from winning organizations relating to quality culture changes (Wu, 1997). MBNQA criteria include leadership, information and analysis, strategic planning, human resource development and management, process management, customer focus/satisfaction, and overall total quality score.…”