Self-Concept Clarity Scale

Self-concept clarity: Exploring its role in consumer behavior

“…As expected, the outlying item loaded very low on this forced factor. The present results are not alien to those in the original scale development research by Campbell et al (1996): In some of their data sets, they too reported a minor second factor (with eigenvalue close to 1.0). As did Campbell et al, so did the present authors decide to compute the SCC score by aggregating all 12 items.…”

“…The survey questionnaire used the original 12-item Social-concept Clarity (SCC) scale (Campbell et al, 1996). Consumer Susceptibility to Interpersonal Influence (SUSCEP) was measured with the 12-item Bearden et al scale (1989).…”

“…With certainty comes stability and clarity while with doubt comes flickering self cognition. SCC itself is a personality trait-like construct, i.e., it is temporally stable (Campbell, et al, 1996). In the present study, whereas our primary goal is to theorize and confirm selected consumer behavior correlates of SCC, as a secondary goal we also examine the relative roles of SCC vis-à-vis self-esteem in explaining the selected consumer behaviors.…”

Social acceptance and self-esteem: Tuning the sociometer to interpersonal value.

“…However, the responsiveness of one's self-concept to external influences is dependent on the clarity of one's self-concept. Self-concept clarity refers to the extent to which one's beliefs about one's attributes are clear, confidently held,internally consistent, stable, and cognitively accessible (Campbell, 1990;Campbell, Trapnell, Heine, Katz, Lavalee, & Lehman, 1996). My research examining self-concept clarity indicates that people have much higher clarity about their CQs than about their SCs: CQ self-concepts are more extreme, more confidently held, and more internally consistent than SC self-concepts, and people show less deviation between general and situation-specific self-beliefs for CQs than for SCs following an actual social interaction .…”

Culture and Personality

“…For example, Canadians reported having a clearer sense of who they are than Japanese (Campbell et al, 1996). In addition, Koreans' self-evaluation changed to a larger extent than Americans', depending on the question asked (e.g., how "extraverted" versus how "introverted" are you?…”