“…Associative polymers are key components in a wide range of liquid formulations, as they impart non-Newtonian rheological behaviour to products such as paints 1,2 and lubricants. 3,4 Their useful properties arise from the formation of concentrationdependent self-assembled structures, 5 which have been studied by a range of techniques including dynamic [6][7][8] and static 6,7 light scattering, nuclear magnetic resonance, 9 fluorescence spectroscopy, 6,10,11 and rheology. 5,6 Obtaining a full picture of the self-assembly process requires combining observations from multiple techniques.…”