“…Hence, our findings suggest that perceiving another person as more similar to themselves can help individuals to perceive the other person more positively, feel UIA and initiate an interaction, and eventually overcoming shyness and dismissing the idea of a possible rejection (for examples in online dating, see Blackhart, Fitzpatrick, & Williamson, 2014;Schaller & Murray, 2008). More broadly, our findings resonate with recent research by Kashian, Jang, Shin, Dai, and Walther (2017) showing an association between online self-disclosure and liking. If the perception of others as more attractive and more similar lead to greater UIA, it can also promote greater self-disclosure.…”