Self-extension and Purchase Behavior of Dog Related Products and Services: An In-depth Interview among Selected Malaysian Dog Owners

Cheong, Andrew Lee Hock; Yi, Kok Hou

doi:10.5539/ass.v11n3p26

Cited by 3 publications

(4 citation statements)

References 9 publications

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“…Appendix 3 No mediation/ moderation tested This study examines the effects of separation from the i-Phone on self, cognition, anxiety, and the physiology of its users. It was revealed that when the iPhone users were unable to answer their ringing iPhone, their heart rate and blood pressure increased, feelings of anxiety and unpleasantness increased, and self-reported extended self and cognition decreased Cheong and Yi (2015) Qualitative paper…”

Section: Consumers' Digital Selfextensionmentioning

confidence: 99%

“…Self-extension can happen in both the real and digital worlds (Belk, 2013). The role of self-extension has been explored in the real world by studying how individuals incorporate a brand (Sprott et al , 2009), a smartphone (Ross and Bayer, 2021), or even a pet (Cheong and Yi, 2015) into their self-concept. These relationships with brands have also been studied in the SNS context (Rabbanee et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

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Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Rabbanee

Roy

Sobh

2023

EJM

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Purpose Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its drivers and its outcomes. The model is tested in the context of social media engagement intentions (liking, sharing and commenting) with focal brands and across individualist versus collectivist cultures. Design/methodology/approach The model is tested in two individualist cultures (N = 230 and 232) and two collectivist cultures (N = 232 and 237) by conducting surveys in four countries (Australia, USA, Qatar and India). Nike and Ray-Ban are the focal brands studied, with Facebook serving as the targeted social networking site (SNS) platform. Findings Self-monitoring and self-esteem are found to drive the self-extension tendency across cultures, with stronger effects in the individualist culture than in the collectivist culture. The self-extension tendency has a relatively stronger positive influence on social media engagement intentions in the individualist culture than in the collectivist culture. This tendency is also found to mediate the link between self-monitoring, self-extension and social media engagement intentions across both cultures, albeit in different ways. In collectivist culture, self-monitoring’s influence on the self-extension tendency is moderated by public self-consciousness. The study’s findings have important theoretical and practical implications. In individualist culture, self-monitoring’s influence on the self-extension tendency is moderated by public self-consciousness. Research limitations/implications The present findings confirm that the tendency to incorporate the brand into one’s self-concept and to further extend the self is indeed contingent on one’s cultural background. The role of public self-consciousness may vary between individualist and collectivist cultures, something recommended by past research for empirical testing. Practical implications Managers can leverage this research model to entice pro-brand social media engagement by nurturing consumers’ digital selves in terms of maneuvering their self-extension tendency and its drivers, namely, self-monitoring and self-esteem. Second, promoting the self-extension tendency and its drivers varies across cultures, with this finding offering practical cultural nuances supporting marketing managers’ decisions. Originality/value This is one of the pioneering studies that tests a cross-cultural parsimonious model based on theories of self-extension, self-monitoring and self-esteem, especially within the context of brand engagement intentions on an SNS platform.

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Section: Consumers' Digital Selfextensionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Rabbanee

Roy

Sobh

2023

EJM

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“…Numerous homes now keep dogs, fish, rabbits, and even snakes as pets, and they do so for a variety of reasons, including because they are charming and cuddly and because they may reveal a person's personality. Several owners of these animals are prepared to part with a significant sum of cash to keep and care for them (Cheong & Yi, 2015). The majority of pet owners view their animals as members of the family and unique friends who fill the roles of buddy and listener in their lives.…”

Section: Introductionmentioning

confidence: 99%

اEgypt as a pet friendly destination: A constraint analysis of pet’s owners in Egypt

Siam¹

2023

Journal of Association of Arab Universities for Tourism and Hos

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Since there is a growing market for pet-friendly travel, many travelers take their pets on their vacations. As such, the study focuses on the factors influencing pet owners' choices when bringing their pets on vacation, as they must consider their own circumstances and the restrictions imposed on their animals. The paper also highlights the state of pet-friendly tourism in Egypt and the key factors that accommodation providers consider when offering pet-friendly services. This exploratory research conducted structured interviews with three focus groups. The first group was pet owners, and the second group was accommodation service providers (i.e., managers of hotels, motels, and hostels scattered throughout Cairo, Sharm El-Sheikh, and Hurghada). The final group interviewed ten travel agents face-to-face. The findings revealed that the pet tourism sector is still in its early stages. Moreover, many tourists wish to travel with their pets, but the limitations connected with pets, as well as the obligation to get the proper documents for overseas travel for pets and medical insurance, have a negative impact on their motivation and behavior.Pet owners desire a hassle-free journey and a place to reside that can meet all of their demands when they travel with their animals (Luna-Cortés, 2018). Individuals who own pets may be divided into a number of categories, including retirees, childless spouses, persons with disabilities who serve pets, and wealthy families (Ying et al., 2021). These folks are quite eager to shell out for pet-related services, which may be the driving force behind the new, burgeoning pet-friendly tourism business (Kretzler et al., 2022). People frequently bring their dogs on holidays with them because they view them as members of their family and assume that they would be regarded as tourists just like people.

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“…Tais sentimentos fazem com que os donos de animais de estimação se aproximem cada vez mais de seus pets. E se encontrem dispostos a consumir e gastar, uns mais que outros, por produtos e serviços para seus animais (BELK, 1996;HOLBROOK, 2008;LUE;PANTENBURG;CRAWFORD, 2008;BOYA et al, 2012;CHEONG;YI, 2015;KIRK, 2019;SCHLEICHER;CASH;FREEMAN, 2019). Nesse sentido, compreender o comportamento de compra de donos de animais é cada vez mais crítico para o marketing (KUMCU; WOOLVERTON, 2015).…”

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Comprar Para O Melhor Amigo

Raasch¹,

Júnior²,

Soares³

et al. 2022

ReAT

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O estudo possui o objetivo de verificar se a forma de relacionamento entre donos de cães e gatos e seus animais possui influência no comportamento de compra. A pesquisa utilizou de metodologia quantitativa via survey, com a participação de 599 respondentes de 25 estados brasileiros. Questões sobre antropomorfismo, autoconceito orientado, e objeto/utilidade foram utilizadas para verificar o tipo de relacionamento entre homem-pet, e sobre esforço e disposição de compra para o comportamento de consumo. Os principais achados deste estudo destacam que o tipo de relacionamento afeta o comportamento de compra dos donos de pets. Frente ao exposto, a pesquisa contribui para o avanço na exploração do comportamento de consumo desse segmento de mercado, possibilitando aos gestores e profissionais de marketing desenvolverem estratégias mais assertivas na influência e estímulo de compra dos donos de animais.

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Self-extension and Purchase Behavior of Dog Related Products and Services: An In-depth Interview among Selected Malaysian Dog Owners

Cited by 3 publications

References 9 publications

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

اEgypt as a pet friendly destination: A constraint analysis of pet’s owners in Egypt

Comprar Para O Melhor Amigo

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