Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism"

Sparks, Paul; Shepherd, Richard

doi:10.2307/2786955

Cited by 914 publications

(813 citation statements)

References 30 publications

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“…Recent research has found that other variables emerge as additional distinctive predictors of intentions, such as self-identity, that is the extent to which performing the behaviour is an important component of a person's self-concept (Sparks and Shepherd 1992;Theodorakis 1994). Similar evidence was found with donating blood -people are more likely to intend to give blood if donating blood was an important part of their self-identity (Charng et al 1988).…”

Section: The Relation Between Behavioural Intentions and Behaviourmentioning

confidence: 75%

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

Hurlimann

Dolničar

Meyer

2009

Journal of Environmental Management

119

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Water is a scarce resource in many parts of the developed world. Two solutions are possible to address water scarcity: conservation of existing resources, or the further production of water from new sources e.g. through recycling of wastewater or desalination of seawater. However, the main hurdle to implementation of many of these solutions is often viewed as a lack of public willingness to adopt these alternative water behaviours. Research in this area is therefore crucial. Yet, and possibly due to the interdisciplinary nature of such research, there is currently no comprehensive overview of what has been done before. This study fills this gap by (1) choosing a general consumer behaviour perspective as a starting point, (2) developing a conceptual model of research required in the area of water-related public acceptance studies, (3) identifying eight key water-related behaviours which require future research attention, and (4) reviewing which areas of the conceptual model have been investigated in the past by conducting an extensive literature review of water-related social science research. The review established that the majority of work which has been conducted is located at the crossroads of personal characteristics and behavioural intentions. Significant gaps exist in relation to researching the adoption of a wide range of demand-side water behaviours. This indicates a dominance of supply-side solutions in social-research exploration. The review identifies a number of research needs including: the exploration of actual adoption of water-related behaviours (rather than behavioural intentions); and to widen the scope of water behaviour enquiry to include more demand-side solutions. Given the increasing scarcity of water in many areas of the world, addressing these identified gaps will be of significant importance. Thus our model informs the social-research agenda for water policy. The review established that the majority of work which has been conducted is located at the crossroads of personal characteristics and behavioural intentions. Significant gaps exist in relation to researching the adoption of a wide range of demand-side water behaviours. This indicates a dominance of supply-side solutions in social research exploration. The review identifies a number of research needs including: the exploration of actual adoption of water-related behaviours (rather than behavioural intentions); and to widen the scope of water behaviour enquiry to include more demand-side solutions.Given the increasing scarcity of water in many areas of the world, addressing these identified gaps will be of significant importance. Thus our model informs the social-research agenda for water policy.

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Section: The Relation Between Behavioural Intentions and Behaviourmentioning

confidence: 75%

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

Hurlimann

Dolničar

Meyer

2009

Journal of Environmental Management

119

View full text Add to dashboard Cite

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“…Sparks & Guthrie, 1998;Sparks & Shepherd, 1992). For instance, Sparks and Shepherd (1992) argued that there is unlikely to be a causal link from a person's self identity to behavioral intentions which is independent of attitudinal evaluations.…”

Section: Self Identity Expressiveness and Attitudesmentioning

confidence: 99%

“…This particular finding was reconfirmed in a study by Terry et al (1999) on household recycling behavior and is also consistent with a solid stream of previous research (cf. Biddle, Bank & Slavings, 1987;Sparks & Shepherd, 1992).…”

Section: Self Identity Expressivenessmentioning

confidence: 99%

“This is who i am”: Identity expressiveness and the theory of planned behavior

Thorbjørnsen

Pedersen

Nysveen

2007

Psychology and Marketing

153

143

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This paper explores the role of self identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB), including a wider array of identity and social influences, is developed and tested. As hypothesized, self identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The study results indicate that the concept of subjective norm alone is insufficient to capture the rich universe of identity and social influences driving behavioral intentions. Implications for marketing managers and scholars are discussed.

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“…It is important to note that demographics and environmental goals at a range of levels of abstraction have been related to engagement in environmentally sustainable behavior in the past: This includes free-market ideology at the broadest level of abstraction (e.g., Heath & Gifford, 2006;Lewandowsky, Gignac, & Vaughan, 2013), environmental identity at a medium level (e.g., Fielding, McDonald, et al, 2008;Fielding, Terry, et al, 2008;Sparks & Shepherd, 1992) and beliefs in anthropogenic climate change at the most specific level of abstraction (e.g., Bord, O'Connor, & Fisher, 2000;Gifford, 2011;Leviston & Walker, 2012). Since the self-concordance of sustainable behaviors is partially based on the relationships these behaviors may have with environmental goals, we wanted to rule out the possibility that it is these relationships with environmental goals that are driving the behaviors, rather than the overall self-concordance, and thus we need to control for these variables.…”

Section: Control Variablesmentioning

confidence: 99%

Increasing pro-environmental behaviors by increasing self-concordance: Testing an intervention.

Unsworth

McNeill

2017

Journal of Applied Psychology

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Concordance: Testing an InterventionGlobally, there is a clear need to change our behavior to mitigate climate change. Many people, however, will not find the need for mitigation important enough to make their behavior more environmentally sustainable. Three studies supported the hypothesis that it is possible to overcome this issue by connecting these behaviors to goals that are important to people, even if such goals are unrelated to climate change or the environment in general.Study 1 (N = 305 working adults) showed that stronger self-concordance of behavior related to energy sustainability was related to a greater chance of signing a petition for increasing renewable energy sources. Next, two experimental studies (Study 2: N = 412 working and non-working adults, and Study 3: N = 300 working adults) showed that increasing selfconcordance of environmentally sustainable behaviors by asking people to cognitively connect either sustainable energy use (Study 2) or commuting behaviors (Study 3) to their personal goals increased intentions to engage in these behaviors compared to a control condition (Study 2 and Study 3) and compared to persuasion attempts based on climate change mitigation (Study 3). These findings occurred even after controlling for political orientation and environmental concerns. This research has significant practical implications for workplaces, particularly for those in which employees or managers place a low priority on environmental and climate change considerations.

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Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism"

Cited by 914 publications

References 30 publications

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

“This is who i am”: Identity expressiveness and the theory of planned behavior

Increasing pro-environmental behaviors by increasing self-concordance: Testing an intervention.

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