Nonlocal quantum field theory (QFT) of one-component scalar field ϕ in D-dimensional Euclidean spacetime is considered. The generating functional (GF) of complete Green functions Z as a functional of external source j, coupling constant g, and spatial measure dµ is studied. An expression for GF Z in terms of the abstract integral over the primary field ϕ is given. An expression for GF Z in terms of integrals over the primary field and separable Hilbert space (HS) is obtained by means of a separable expansion of the free theory inverse propagatorL over the separable HS basis. The classification of functional integration measures D [ϕ] is formulated, according to which trivial and two nontrivial versions of GF Z are obtained. Nontrivial versions of GF Z are expressed in terms of 1-norm and 0-norm, respectively. In the 1-norm case in terms of the original symbol for the product integral, the definition for the functional integration measure D [ϕ] over the primary field is suggested. In the 0-norm case, the definition and the meaning of 0-norm are given in terms of the replica-functional Taylor series. The definition of the 0-norm generator Ψ is suggested. Simple cases of sharp and smooth generators are considered. An alternative derivation of GF Z in terms of 0-norm is also given. All these definitions allow to calculate corresponding functional integrals over ϕ in quadratures. Expressions for GF Z in terms of integrals over the separable HS, aka the basis functions representation, with new integrands are obtained. For polynomial theories ϕ 2n , n = 2, 3, 4, . . . , and for the nonpolynomial theory sinh 4 ϕ, integrals over the separable HS in terms of a power series over the inverse coupling constant 1/ √ g for both norms (1-norm and 0-norm) are calculated. Thus, the strong coupling expansion in all theories considered is given. "Phase transitions" and critical values of model parameters are found numerically. A generalization of the theory to the case of the uncountable integral over HS is formulated: GF Z for an arbitrary QFT and the strong coupling expansion for the theory ϕ 4 are derived. Finally a comparison of two GFs Z, one on the continuous lattice of functions and one obtained using the Parseval-Plancherel identity, is given.