Self-love: Studi Netnografi Dalam Website Komunitas Online Rahasia Gadis

Abstract

Online communities are growing globally because of the ease of Internet access and the sophistication of communication technology. An online community called Rahasia Gadis which is based on a website is used by its members to interact about self-love problems experienced by Indonesian women. Through interactions in cyberspace, they share stories and support each other in terms of selflove. This study aims to describe how the social interactions carried out by members of the online community of Rahasia Gadis in building their self-love attitude. The research method used is netnography with the theory of Computer Mediated Communication. Netnography is the right method because the social interaction of the object of research is in cyberspace. The results of this study indicate that the members of the online community of Rahasia Gadis build their self-love attitude through interactions in the confession room and #kamutidaksendiri feature. They provide social support in the form of enthusiasm, motivation, suggestions, and examples of activities that can be done to further implement self-love attitudes. Community members convey messages that build self-love in the form of text, symbols, and emoticons.