Self-Management of the Net On-line Associations: Structure-Functional and Organizational Factors

Abstract

In the article it is considered the net on-line associations, which can be interpreted as a new form of sociality from the point of view of structure-functional characteristics of the net on-line societies, of organizational forms of the net on-line societies as factors of self-organization and selfmanagement of the net on-line societies. The main research goal of this article is to study the selfmanagement of online communities, which, in our opinion, is based on a new type of social subjectness-virtual subjectness on the coordination of network community relations, their horizontal self-organization and fundamental trans-borderness as well as on such specific forms of global information-communication interaction, as matrix-cellular network links between the actors, members of network communities which expresses their decentralization. The main thesis of this article is the following: a lot of networked communities are a form of information society manifestation, i.e. a new kind of sociality, digital, virtual, information and communication sociality, which self-organize and self-manage. One of the conclusions is that a poly-haul structure is typical for multiple networked communities in which each node (cell) is connected by a number of information highways while each information highway includes a multitude of alternative logistic vectors of actual and virtual information interaction.