Automatic and controlled modes of evaluation sometimes provide conflicting reports of the quality of social objects. This article presents evidence for 4 moderators of the relationship between automatic (implicit) and controlled (explicit) evaluations. Implicit and explicit preferences were measured for a variety of object pairs using a large sample. The average correlation was r ϭ .36, and 52 of the 57 object pairs showed a significant positive correlation. Results of multilevel modeling analyses suggested that (a) implicit and explicit preferences are related, (b) the relationship varies as a function of the objects assessed, and (c) at least 4 variables moderate the relationship: self-presentation, evaluative strength, dimensionality, and distinctiveness. The variables moderated implicit-explicit correspondence across individuals and accounted for much of the observed variation across content domains. The resulting model of the relationship between automatic and controlled evaluative processes is grounded in personal experience with the targets of evaluation.Keywords: implicit attitudes, explicit attitudes, moderation, implicit-explicit correspondence, dualprocess models A persistent question for psychologists concerns how conscious experience corresponds with the content and processes of the mind. It is clear that conscious experience is not a direct reflection of mental operations and a variety of mental activities are unavailable to introspection (Nisbett & Wilson, 1977). This observation has been extended to attitudes, the association between a concept and an evaluation (Fazio, Chen, McDonel, & Sherman, 1982), by making a theoretical distinction between implicit and explicit evaluations. The former reflects evaluative information activated automatically and perhaps without intention or awareness; the latter reflects evaluations produced by controlled processes (Greenwald & Banaji, 1995;Wilson, Lindsey, & Schooler, 2000).Measurement innovation has paralleled this theoretical innovation with the development of indirect means for assessing conceptevaluation associations. Results from indirect measures have surprised psychologists and respondents by often revealing evaluations that contradict those assessed directly. In comparison to explicit measures, implicit measures assess evaluation in constrained conditions that include one or more hallmarks of automaticity: unawareness, uncontrollability, lack of intention, or efficiency of processing (Bargh, 1994). Comparisons of implicit and explicit measures suggest that they tap related but distinct constructs (Cunningham, Preacher, & Banaji, 2001;Greenwald & Farnham, 2000;Nosek & Smyth, 2005) and that both modes of evaluation may have important implications for social perception, judgment, and action (Banaji, 2001;Chen & Bargh, 1999;Devine, 1989;Dovidio, Kawakami, Johnson, Johnson, & Howard, 1997;Fazio, Jackson, Dunton, & Williams, 1995;Greenwald & Banaji, 1995;Greenwald & Nosek, 2001;Poehlman, Uhlmann, Greenwald, & Banaji, 2004). The purpose of this article is to...