“…Finally, personal branding today heavily relies on technology as the primary vehicle to convey imagery (e.g., logo, photos, and work samples) and related storytelling to the target audience. Textual and visual performances make personal branding tangible and real (Pera et al, 2016;Pagis and Ailon, 2017), resulting in a stream of studies examining the use of technology for personal branding, such as LinkedIn profile photos (van der Land et al, 2016;Tifferet and Vilnai-Yavetz, 2018), Facebook profiles (Labrecque et al, 2011), Instagram photos (Geurin-Eagleman and Burch, 2016), YouTube channels (Chen, 2013), academic portals ResearchGate and Mendeley (Van Noorden, 2014), and Twitter activity (Brems et al, 2017;Hedman, 2017). Technology also allows career seekers to estimate the effectiveness of personal branding activities, which is essential for sense making and applying any corrective measures when necessary.…”