“…Self-protection strategies, such as wearing masks, using air purifiers and staying inside, can lower people's exposure to pollution (Sun, Kahn, & Zheng, 2017;Zhang & Mu, 2018;Zhang, Sun, Liu, & Zheng, 2016), whereas it also lowers their consumer surplus as they lose access to their city's diverse set of shopping and socializing opportunities. To motivate our empirical work, we introduce a simple demand framework to highlight the linkages of interest.…”