Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study

Ardelet, Caroline; Slavich, Barbara; Kerviler, Gwarlann de

doi:10.1016/j.jbusres.2015.02.017

Cited by 35 publications

(39 citation statements)

References 52 publications

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“…(Hakala, Lätti, & Sandberg, 2011). Thus, brand heritage, consisting of related, accumulated brand narratives (Ardelet, Slavich, & de Kerviler, 2015), is distinct from other marketing concepts (Wiedmann, Hennigs, Schmidt, & Wuestefeld, 2011).…”

Section: Brand Heritagementioning

confidence: 99%

RETRACTED ARTICLE: Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

Taheri¹,

Farrington²,

Curran

et al. 2017

Journal of Sustainable Tourism

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Section: Brand Heritagementioning

confidence: 99%

RETRACTED ARTICLE: Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

Taheri¹,

Farrington²,

Curran

et al. 2017

Journal of Sustainable Tourism

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“…In our case, consumer identity, comprehending, categorizing, and naming of consumer segments is based on free associations, which are spontaneously expressed. Spontaneous links to personal stories in the store refl ect a product preference that will remain consistent over time (Ardelet et al, 2015). Indeed, repeated usage of a product at home should not modify the preferences of consumers engaging in self-referencing narratives because this preference relies more on symbolic dimensions and benefi ts rather than rational evaluations of product's attributes.…”

Section: Literature Reviewmentioning

confidence: 99%

Comparison of Grocery Shopping Behaviour of Slovak Residents on the Slovak-Austrian Border: an Empirical Study – Hainburg an der Donau

Kita¹,

Križan²,

Bilková³

et al. 2020

E+M

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Food is a part of human life, forming its existential and cultural basis. It also has become the basis of trade and a measure of the level of one or another culture, the engine of economic development. All these themes resonate more and more in debates in Slovakia as well. There are several reasons why. Slovaks still pay relatively more for food in comparison to neighbouring Austrians, who benefi t from a rich offer of food at an affordable price. This might be related to an organized agricultural landscape, which is the product of economically prosperous food production. Bratislava residents' dissatisfaction with shopping experiences and products on offer in the current retail network in Bratislava forces them to travel to shop in the town of Hainburg an der Donau. The article states the types of Slovak consumers and their identities. An empirical study was conducted on a sample of 909 Slovak consumers shopping in Austrian grocery stores located in Hainburg an der Donau on the Slovak-Austrian border. The respondents rated their shopping experience and products on offer in the town. The study compares Slovak and Austrian stores based on the consumers' reasoning behind purchasing food in Austria and consumer satisfaction with the stores in both countries. Multidimensional scaling was used to present the results of the study. The results of the study represent a comparison of shopping behaviour of Slovak residents when considering shopping in Austria. Constructed perception maps identify the main types of consumers indicating the largest discrepancy in purchasing groceries in Austrian and Slovak stores.

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“…Au niveau macro, l'attitude qu'une société a envers le passé (Hartog, 2012) influe sur les décisions des managers : Holak (2014) montre ainsi l'influence de la nostalgie collective sur la représentation du passé par les marques en Russie. Au niveau micro : une marque positionnée sur un marché innovant comme Apple (Brown, 2013) n'utilise pas son patrimoine avec la même intensité qu'une marque présente sur un marché traditionnel comme Chanel (Ardelet et al, 2015). Néanmoins, à ce jour, peu de recherches se sont intéressées à ces différences.…”

Section: Définition Et Mesure Du Patrimoine De Marqueunclassified

Brand heritage: The past in the service of brand management

Pecot

Barnier

2017

Recherche et Applications en Marketing (English Edition)

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Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing (French Edition), 32(4), pp. 77-96. Résumé Chercheurs et praticiens parlent de patrimoine de marque sans que le sens et la distinction avec les concepts proches soient tout à fait clairs. À travers une revue de la littérature multidisciplinaire, cet article distingue le patrimoine de marque des concepts d'héritage, de rétro, de nostalgie ou d'authenticité. Il le définit comme une construction dynamique à partir d'un passé hérité ou emprunté, mise au service de l'identité de la marque, et destinée à être transmis. Onze propositions de recherches sont rassemblées dans un cadre intégrateur ouvrant la voie à des recherches futures et contribuant à la recherche sur la gestion de marque et la place des consommateurs dans la création de valeur. Mots clés : patrimoine de marque, passé, héritage de marque, nostalgie, authenticité, capital marque, management de la marque.

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Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study

Cited by 35 publications

References 52 publications

RETRACTED ARTICLE: Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

RETRACTED ARTICLE: Sustainability and the authentic experience. Harnessing brand heritage – a study from Japan

Comparison of Grocery Shopping Behaviour of Slovak Residents on the Slovak-Austrian Border: an Empirical Study – Hainburg an der Donau

Brand heritage: The past in the service of brand management

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