“…Despite lacking evidence for their direct comparability, both types of self-associations have been shown to enhance information processing across multiple hierarchical processing stages. That is, attaching self-relevance to external information facilitates the selection and integration of perceptual information (Macrae et al, 2017, 2018; Scheller & Sui, 2022b; Sui, Yankouskaya, et al, 2015; Sui & Humphreys, 2015b; Truong et al, 2017), enhances the linking of attention and decision-making (Constable, Welsh, et al, 2019; Hu et al, 2020; Humphreys & Sui, 2016; Li et al, 2022; Liu et al, 2016), and leads to a more efficient binding of information in memory (Conway, 2005; Cunningham et al, 2008; Leshikar et al, 2015; Rogers et al, 1977; Yin et al, 2019). For example, in a previous study using the stimulus-label matching task, Sui and colleagues (Sui et al, 2012, Experiment 4) manipulated the luminance contrast of abstract shape stimuli that have been associated with the self, a friend, and a stranger.…”