“…Our finding of early self-discrimination is consistent with studies of Chinese subjects (Sui et al, 2009 , 2012c ; Chen et al, 2011 , 2015 ; Fan et al, 2011 , 2013 ; Yang et al, 2012 ; Zhang et al, 2013 ; Guan et al, 2014 ; Liu et al, 2016 ) and Western populations (Herbert et al, 2011a ; Sui et al, 2012c ; Tacikowski et al, 2014 ). Research suggests that automatic processing bias towards self might not reflect stimuli familiarity but could be related to perceptual salient processing with social self-relevance, termed the self-prioritization effect (Macrae et al, 2004 , 2017 ; Sui et al, 2012a , b , 2015 ; Humphreys and Sui, 2015 ; Schäfer et al, 2015 , 2016 ). The self could be a center to integrate different information types at various processing stages (Sui and Humphrey, 2015 ), and the self-modulation effect could happen automatically or intentionally (Humphreys and Sui, 2015 ).…”