Selling climate change? The limitations of social marketing as a strategy for climate change public engagement

Corner, Adam; Randall, Alex

doi:10.1016/j.gloenvcha.2011.05.002

Cited by 178 publications

(140 citation statements)

References 46 publications

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“…This type of spillover, from easy to more difficult behaviour, could be useful for addressing environmental issues because it might encourage people to adopt more impactful pro-environmental choices. However, there is little empirical evidence that suggests people move from easy to more difficult and impactful (Corner & Randall, 2011;Thøgersen & Crompton, 2009). An exception is a study by Thøgersen and Noblet (2012) that showed engagement in common proenvironmental behaviours (such as buying eco-labelled products, recycling, and buying energy efficient products) predicted greater policy acceptance for wind power expansion.…”

Section: Spillover From Easy To Difficult Behaviourmentioning

confidence: 99%

You did, so you can and you will: Self-efficacy as a mediator of spillover from easy to more difficult pro-environmental behaviour

Lauren

Fielding

Smith

et al. 2016

Journal of Environmental Psychology

169

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Section: Spillover From Easy To Difficult Behaviourmentioning

confidence: 99%

You did, so you can and you will: Self-efficacy as a mediator of spillover from easy to more difficult pro-environmental behaviour

Lauren

Fielding

Smith

et al. 2016

Journal of Environmental Psychology

169

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“…( [24], p. 29). Stern's early work [2], and later research by [25], documents that messages about the benefits of the behaviour change are received with greater salience within social networks as it comes from known and trusted social connections.…”

Section: Conceptual Framework and Methodologiesmentioning

confidence: 99%

Increasing Energy-Saving Actions in Low Income Households to Achieve Sustainability

Hall

Romanach²,

Cook³

et al. 2013

Sustainability

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Abstract:Residential energy consumption contributes up to one-fifth of total greenhouse gas emissions in Australia. Low-income households could benefit from energy efficiency behaviour change programs with anticipated -bridge sustainability‖ outcomes of environmental and financial benefits and increased well-being, but participation rates from this demographic are often low. The EnergySavers energy behaviour change program was designed for Australian low-income households. A variety of information materials were delivered in structured discussions over a five month period in 2012, with 139 low-income participants in two Australian cities in different climate zones. This article identifies which energy-saving actions low income households are already undertaking and, after completing the program, which actions were most commonly adopted. Participants reported that their participation in the program increased their energy-saving actions, increased their control over energy consumption, and that they disseminated their new knowledge through their social networks. Findings identified the importance of group discussion within demographic groups for information uptake and adoption of new energy behaviours. The housing situation, home population and language background were found to have a significant influence on the uptake of new behaviours. The results also suggest that the program would benefit from amendments to the actions and assessment prior to national roll-out to ensure that effective and long term bridge sustainability can be achieved.

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“…This was mostly because it contained 'bedtime stories' that were deemed too frightening for children (Corner & Randall, 2011). They also received criticism from climate change communication experts who contended that they used unsupported information on the causes of climate change (Corner & Randall, 2011). As a result, the Advertising Standards Authority (ASA) banned the advertisements 7 .…”

Section: '[Are] Part Of Technologies Of Control It Is At the Hinge Wmentioning

confidence: 99%

Calculating the carbon footprint: Implications for governing emissions and gender relations

2016

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Selling climate change? The limitations of social marketing as a strategy for climate change public engagement

Cited by 178 publications

References 46 publications

You did, so you can and you will: Self-efficacy as a mediator of spillover from easy to more difficult pro-environmental behaviour

You did, so you can and you will: Self-efficacy as a mediator of spillover from easy to more difficult pro-environmental behaviour

Increasing Energy-Saving Actions in Low Income Households to Achieve Sustainability

Calculating the carbon footprint: Implications for governing emissions and gender relations

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