Selling culture: a buy local campaigns in the Ghanaian and South African textile and clothing industries

Darku, Esther Naa Dodua; Akpan, Wilson

doi:10.1108/jec-09-2019-0088

Cited by 6 publications

(4 citation statements)

References 39 publications

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“…However, running a business can increase women's status in society and reduce dependence on others. Our results showed that WHBBs can an important role in the family [24] and society, if supported financially, given proper training, and access to markets [71]. Although their businesses differ from one another in terms of investment, income earned, training, and education, each WHBB contributes to the family's financial wellbeing and managing the challenges of work-life interactions in the extended family system.…”

Section: Discussionmentioning

confidence: 73%

Women’s Home-Based Entrepreneurship and Family Financial Position in Pakistan

et al. 2021

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Women’s entrepreneurship is critical for fostering economic growth and inclusive development globally. Women’s home-based businesses are crucial for women with restricted mobility and employment options to earn an income in developing countries. This study considers the impact of women’s home-based entrepreneurship on their family’s financial position. We collected data from 504 women entrepreneurs in Mardan City, Pakistan using a questionnaire/interview procedure. Chi-square and logistic regression were used to analyze the predictors of family financial position. The results showed that women entrepreneurs’ age, marital status, homeownership, rural versus urban location, household size, and business income significantly affect their family’s financial position. The findings revealed that women entrepreneurs have a substantial impact on the financial position and welfare of their families consistent with the multiplier effect ascribed to women in entrepreneurship. Implications and directions for future research are discussed.

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Section: Discussionmentioning

confidence: 73%

Women’s Home-Based Entrepreneurship and Family Financial Position in Pakistan

et al. 2021

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“…Currently, in most developing countries, including Pakistan, industrialized products have captured markets, which makes it difficult for traditional handicraft communities to make a living (Forero-Montaña et al, 2018;Yang et al, 2018). As the community enterprises offer potential sustainable development strategies for the disadvantaged rural poor peoples (Anwar et al, 2019;Darku and Akpan, 2020;Dissanayake et al, 2017;Ferreira et al, 2019;Gao and Wu, 2017;Wanniarachchi et al, 2020), most rural communities usually depend on the income earned through handicraft production. Hence, there is a need to revive this industry; else, the cultural heritage embodied in crafts may fade away soon.…”

Section: Introductionmentioning

confidence: 99%

Revival of the traditional handicraft enterprising community in Pakistan

Shafi

Yin

Yuan

et al. 2020

JEC

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Purpose This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses, opportunities and threats, as well as develops strategic solutions to overcome the problems identified for their revival. Design/methodology/approach This exploratory study is based on a descriptive approach because it attempts to investigate the critical issues faced by traditional handicraft enterprising community. To operationalize the theoretical approach, this paper used a SWOT analysis of craft enterprising community. After thoroughly reviewing relevant literature, this study put forward strategic solutions for the revival of the traditional enterprising community. Moreover, secondary data on employment and gender wage gap were used to provide empirical evidence of the issues identified and emphasize the importance of strategic solutions. Findings This study found that traditional handicraft producers are facing many problems that hinder their survival and growth. This paper, therefore, makes some essential strategic recommendations on how to overcome these issues. The current research argues that Pakistan’s handicraft industry must be revived; else, centuries-old traditional culture and patrimonial knowledge will vanish. Moreover, there is a need to attract foreign investment to overcome resource limitations and improve the competitive capability of the enterprising community. Notably, government intervention is necessary for the revival of the traditional handicraft industry. Originality/value This study provides in-depth knowledge of issues faced by the Pakistani traditional handicraft enterprising community and suggests possible strategic solutions for the problems identified. Unlike previous studies, this research also discusses the essential characteristics of traditional handicrafts that differentiate them from identical mechanized products.

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“…Disregarding the significant relationship between GMS and consumer purchase intention identified, ALP is not relevant to the decision in determining this relationship. Related to that, Darku & Akpan (2020) revealed that the efficacy level of buying the local product is highly dependent on the level of ethnocentrism and the nature of the market. It might imply that respondents did not have extreme ethnocentrism toward local products.…”

Section: The Moderation Resultsmentioning

confidence: 98%

“…Nevertheless, they did not mention how Muslim consumers were interested in green products. Meanwhile, the government's campaign to buy local products has generated consumer awareness (Darku & Akpan, 2020). Therefore, as a case study, this research addresses the gap in the current articles regarding the moderating role of consumer attitudes towards local products on GMS and purchase intention with Muslim consumers at Banjarmasin.…”

Section: Introduction 11 Backgroundmentioning

confidence: 99%

The Role of Attitudes toward Local Product in Green Marketing Strategy: Evidence from Muslim Consumers

Hadi

Budi

2022

IJIEF

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The impact of the COVID-19 pandemic has increasingly aroused the awareness of companies towards environmental issues. The company began to make changes in energy utility to reduce environmental impacts, including its marketing pattern. In addition, the issue of the government's campaign to love local products has also influenced consumer purchase intention. For this reason, this study aims to examine the impact of green marketing strategy (GMS) variables, which are green advertising and green brand image, and the attitudes toward local products as the moderating role, on Muslim purchase intention. This study used the partial least square–structural equation modeling (PLS-SEM) method. The data collected from 89 Muslim consumers in Banjarmasin, Indonesia, were processed using SmartPLS. This study uncovered that both GMS variables significantly affected the consumers’ purchase intention. However, this study also found that the attitude toward local products did not moderate the relationship between the two previous variables on purchase intention, but it significantly affected consumers’ purchase intention directly.

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Selling culture: a buy local campaigns in the Ghanaian and South African textile and clothing industries

Cited by 6 publications

References 39 publications

Women’s Home-Based Entrepreneurship and Family Financial Position in Pakistan

Women’s Home-Based Entrepreneurship and Family Financial Position in Pakistan

Revival of the traditional handicraft enterprising community in Pakistan

The Role of Attitudes toward Local Product in Green Marketing Strategy: Evidence from Muslim Consumers

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