Social media have been a great phenomenon for over a decade now. These sites from social environment have their structure, functions and linguistic specifics. Manipulative techniques are widely used by people and can be in detail revealed within the social networks. In order to understand society's motives, thoughts and desire to manipulate it is vital to use linguistic semantic analysis. Applying the latter, we can reveal the senses implied within the certain comment statement. The Instagram social virtual platform has been a platform for research material. In order to analyze user's motives different posts and periods of time have been taken into consideration. A lot of comments have been analyzed and marked with explicit or implicit meaning for a further linguistic analysis. We claim that psycholinguistics plays a significant role in the search for hidden meanings. This science is important because it combines concepts from both linguistics and psychology. Psycholinguistics tries to study how the human brain works, and with this knowledge you can understand why social media users form and express your opinion in a certain way. This type of linguistic research is used to encode speech signals.In order to understand the mental state of people living in war conditions, the words they want to express their thoughts and feelings have been analyzed. All linguistically analyzed comments have something in common: they express people's feelings. In general, these feelings are divided into several categories: implicit meaning of which mark uncertainty, fear, pain; those by which we mean hatred, anger; those that denote hope, faith, strength, power, pride. We claim that the mental state of people varies in relation to the unfolding of military events: relentless hatred of the occupiers and pride and belief in victory.